Optimize Instagram As Your Shop’s Marketing Tools

After setting up all element in your eCommerce website, now you need to reach your potential customers outside. Social channel is a great choice for that, especially Instagram. Having more than 600M users, Instagram has become the powerful marketing tools for many eCommerce brands. Using Instagram for eCommerce is not only about sharing photos, but it can help you to grow your eCommerce business.

Benefit of Instagram for eCommerce

  • Showcase Products

Instagram can be the additional place to showcase what you sell. You can post more photos of your product when in use, even share the story about it with the real-life setting. Lively image posts will make users easier to know what they can do with your products.

  • Boost Your Brand

Instagram can build brand awareness for your eCommerce website. Your presence in Instagram will promote your brand so that users who never know your business before will start to recognize.

  • Connect with More Customers

You can broaden your customers and build more engagement with them. This way you can reach them directly to build a deeper relationship. Moreover, you can build your own Instagram community.

  • Drive More Traffic and Sales

As you promote your products, Instagram can drive traffic to your eCommerce website. When you can successfully drive more traffic, then you have a higher chance to convert those visits into conversion. Furthermore, visually aesthetic images can be a good influence for your customers to make a purchase decision.

How to Optimize Instagram for eCommerce

  • Determine your goal and strategy

In leveraging Instagram for your eCommerce, you should define your goal first; whether to promote your brand or straightly drive more traffic. The defined goal will simplify your work in developing the right strategy. Make sure that you create a business account so that you can easily track the analytics.

  • Curate content based on brand identity

Make sure that the contents of your account represent your brand identity. Images, videos, and profile should deliver your brand personality in an appealing and creative way. Decide a style that represents your brand and sticks to it. Also, don’t forget to create the inviting caption.

In delivering the contents, decide the right post time you should consistently follow and try not to be spammy.  To keep consistent you may schedule your post using Gramblr.

  • Leverage hashtag

It will be useless if you don’t assign any hashtag when you have posted everyday on Instagram. The hashtag allows Instagram users to find your account so that your post can be seen by your target audiences and you can gain more followers. Moreover, you can create your own brand hashtag to let your customers share their posts while using your products.

  • Share user content

After encouraging your customers to share posts using your brand hashtag, you can re-share their posts on your account too. It’s the new form of user review that can be directly seen on Instagram. If you’re using Upscale, you can show-off you customers’ photos assigned to the brand hashtag on the website.

  • Partner with influencers

You can build more trust and followers for your business by having relevant influencers using your products.  Promoting your product through influencers will be less salesy and give you higher chance to get more followers. Or you can also collaborate with the influencers to run a contest or giveaway.

  • Advertise on Instagram

The main flaw of Instagram is that you can’t put a link to your eCommerce website on individual posts. The possible thing you can do is leading your user to click the link in your Instagram bio which can direct them to your eCommerce website. However, you can consider using Instagram ads to promote both of your products and websites. When you advertise on Instagram, you can assign ‘Shop Now’ button on the image linked to your eCommerce store. Moreover, Instagram will provide product tagging feature with Instagram Shopping that you can enjoy soon.

  • Integrate Website with Instagram

Encourage your customers to follow your social channel by displaying the account on your website instead of only providing social icons. You can try to use Instagram Feed, a WordPress plugin allowing you to share your Instagram account and its images on your website.

Wrapping Up

Instagram for eCommerce purpose can benefit your eCommerce growth. But don’t forget to consider cost and time for managing your Instagram. After all, your main focus should be your eCommerce website while Instagram is the optimization tools you can use.

How do you optimize Instagram for eCommerce tool? What is your strategy to use it? Share your thought on the comment below!

How to Boost Your Sales With Product Video

The use of product video is getting more popular for eCommerce. It is because product video helps to reassure the customer about the product even though they can’t check it physically. Many big eCommerce retails such as Amazon have been using product video to provide customers with as much information as possible about the products.

Furthermore, using product video as the eCommerce strategies it’s not only for the big retailers. In this article, you will learn how to boost your sales with product video in the right way.

Benefit of Using Product Videos

  • Increase conversion

Yes, obviously product video can drive more sales. According to Animoto, 96% of US consumers find videos helpful when making purchase decisions online and 73% of US adults are more likely to purchase after watching the product video. It means video can effectively persuade visitors to buy the product. Because when they understand the product clearly, they won’t hesitate to buy it right away.

  • Make product detail more captivating

Product video conveys the information to your customer better and more quickly. When they watch the video, your customers will be more engaged and have a better idea about the product. This way you can also captivate the customers even though they are lazy to read the details. Instead of only using text and images, it will be better to show the product in action.

  • Reduce return rate

As the video shows your product in real use, your customers can be more certain about their expectation. The common issue for shopping online is that people become disappointed when they receive their purchase. It is because the product doesn’t meet their expectation, and then they will return the product. With product video, you can prevent this issue and reduce the return rate.

  • Further improve of SEO

When you search something on Google, the search result will be a mix of the web list (which is the regular results), video, image, news, maps, and other mediums. If you create a video, there’s a chance that the video search result will include your video, which can be a good thing for SEO ranking of your eCommerce. In fact, according to Search Engine Land, videos show up 14% of the time in search results.

  • More shareable

A video will simplify your work to promote your eCommerce as it tends to get more shared and clicked than plain text. Moreover, you can increase the social sharing which is good for the SEO and social proof.  Dollar Shave Club is the example of how they can build their brand by creating product video that was viral.

Product Video You Can Create

You need to choose the right video for your products. Here are a few types of product video you can try to create:

  • Product demo, which shows the product in detail and from different angles. You can see this video on fashion eCommerce such as ASOS and Zappos.
  • How-to, which let viewers learn to use the product along with its function. You can see this video on various eCommerce such as Sephora and Tassimo.
  • Review, which let people watch customers’ opinion about the product. This video can build more authority and trust for your potential buyers. The Body Shop create review product videos that feature beauty bloggers who use and review the products.

Whatever type you choose, product video should answer these questions:

  • What are the key features of the product?
  • How can those key features solve the problems?
  • What questions that are frequently asked by the customers about the product (e.g. product variation)?
  • Is there any story that would make your product more appealing?

Start with a small budget before you invest a lot for product video. If you can’t do it by yourself, you can search for help on Fiverr for the low cost. And when you’re ready to invest more, you can get help from professional video marketing service.

Best Practice Tips

  • Determine how and where you want to use it: Is it going to be on the product page or will be a greeting video when people arrived at the homepage? If you’re using Upscale, you can easily assign product video on your website in the designated place.
  • Encourage people to view: Make sure that people can easily view it; accompany it with button and engaging thumbnail.
  • Keep it short and high quality: Keep it as short and informative as it can be. Also, make sure your video is high quality enough to show.
  • Optimized for SEO: Allow search engines to index video content on your pages by inputting the video metadata.
  • Optimized for mobile: Check if the product video can be properly viewed on the mobile version.

Using product videos on your eCommerce website will lead you to better conversions and take your business to the next level. Even a simple video showing the products in use can take away some of that hesitation from the buying process.

Have you tried implementing product video on your eCommerce website? What do you think of using product video? Don’t hesitate to share your experience in the comment section below!

Introducing : Upscale Theme for eCommerce Websites

Are you still wondering how you can build an eCommerce website by yourself? In this article, I will explain how you can easily build an eCommerce website based on WordPress and WooCommerce using our newly-released theme Upscale theme.

WooCommerce and Upscale Theme Overview


When you try searching for an eCommerce platform, WooCommerce certainly will come up as it is the popular one. It actually is a WordPress plugin, meaning that the basic thing you need to do to build your store using WooCommerce is to get the self-hosting WordPress. WooCommerce offers you much cheaper cost with more flexibility to build your eCommerce, and it is mostly compatible with other WordPress plugins. If you have an existing web, you don’t need to worry to create a separate web for selling products. Furthermore, you can read the article here to know the reason why you should choose WooCommerce.

Upscale Theme

Moreover, Upscale is a premium WordPress theme designed for those who want to build an eCommerce website providing a great online shopping experience.  Upscale is created to fully support WooCommerce’s capability while keeping the design pleasant and modern in order to create the perfect buying atmosphere. With plenty options of customization and features in it, you have your own control and flexibility to customize the theme so that it can suit your brand. The present of Visual Composer and Revolution Slider in Upscale facilitate the easiness of building pages and creating a slider to enhance the display of your website.

The basic things you need in an eCommerce store, of course, have been covered. You can sell physical and digital products with WooCommerce, and it can be your own products or affiliate ones. You can also encourage your customers to rate and write a review for purchased products within the review section which will be helpful for the others to make their purchase decision. Sale tax, currency, payment method are easy to configure and eCommerce basic features such as quickview and wishlist are built-in in Upscale. And for comfortable customization, Upscale theme provides live preview which will be handy to set up the appearance of your store.

Leverage the Main Features

  • Lots of Layouts for Shop Page and Single Product

What’s not to love when you can have different layouts for each product page? Upscale lets you have 6 distinct appearances, both for the product page and shop page. 6 layout options for each clearly gives you more variations to be outstanding.

  • Header & Footer Builder

header builder

Pages are easily built in Upscale, so are header and footer! Simply drag and drop the header or footer elements to create the layout you want. To make it easier (as if it’s not already easy!), you can choose a preset layout for header and footer before you drag and drop the elements.

  • Product Tagging

product tagging
Despite creating a shop, you can create lookbook, blog, and portfolio on your eCommerce site. And the awesome thing is that you can link the contents on them to your products conveniently. It’s all possible using the product tagging feature in Upscale. When you upload an image, you can place tag buttons in it. The buttons will show the short information of the products, and guide the shoppers to the product pages when they click the product link.

  • Fast Checkout

direct checkout

Clear out all distractions when your customers don’t need them at all. Upscale theme can make the checkout process faster and simple by providing direct checkout button. So when they only need to buy a certain product, they can bypass the cart stage and directly go to the checkout page.

  • Product Video


The power of videos is still strong and we can see that many eCommerce stores take advantage of video. They feature videos on their product pages to show their product in motion. You can join them as you can add product video on the product page. When your customers click the play button, they can see your product in action and of course, help them to make their purchase decision.

  • Sticky Add To Cart

Upscale provides sticky add to cart button which is essential for the mobile version or if you have detailed product description. After reading the product detail thoroughly and decide to purchase the product, the customers don’t need to scroll back to the top of the page. They can click add to cart button anywhere and ready to check other products or go to the checkout process. Thus, you don’t need to insert CSS or modify any code to make this happen, you just only need to enable the sticky add to cart button and everything’s done.

  • Color Swatches and Product Gallery

Displaying only dropdown options for product variation becomes boring sometimes, right? But you don’t need to find an additional plugin when you want to display the variation options in swatches mode. You can set up the swatches right from the product setting when you add a product. The variation of the product can be color swatches or image swatches. If you have custom variation beside color such as pattern, you can upload your own images showing the pattern and it will be displayed the same as the color swatches. Once the shoppers click on the swatches, the displayed product gallery will change based on the variation.

Build with Upscale Theme

  • Getting Started: Install Upscale Theme and WooCommerce

After managing your domain name and web-hosting, what you need to do is installing Upscale from your WordPress dashboard. Navigate to Appearance > Themes, upload the Upscale zip file, then install and activate the theme. Upscale has included WooCommerce plugin, so you only need to install and activate the required plugins after installing the theme.

Don’t forget to activate your Envato Toolkit so you can receive theme update directly on your WordPress dashboard.

  • Copying The Look: Install Demo Layout

You don’t need to create your store from scratch because Upscale has one-click demo installation. Choose one of the demos in Upscale then with a click, you will have a beautiful layout on your store. If needed, you can do few customization such as changing the color elements.

  • Organizing Store: Add Products

The next step is adding your collection on the web! After setting up the appearance, you can upload the products you sell. From your WordPress dashboard, go to Products > Add Product. There you can add product images, product details, and even customize the page layout within the Dahz setting. If the product has various options, don’t forget to set the product type as variable product so you can create color/image swatches later.

  • Enhancing The Display: Maximize Theme Functionality and Shortcodes

Now that you’re almost ready to open your store, you can take advantage of Upscale’s features. For instance, you can create newsletter pop-up for signup form, setup megamenu, and create lookbook. The shortcodes in Upscale can also help you to improve the appearance of your page. Product tagging, product carousel, and video banner are the example elements you can add to the post or page content of your website using Dahz shortcodes.

Users can refer to the Upscale’s online documentation as the guidance to leverage the theme’s capability.

Wrapping Up

Upscale is suitable if you want the simplicity and flexibility to build an eCommerce website. Thus, it shows that you can create an amazing web store and deliver a great shopping experience even though you don’t know a thing about coding or building a website before. Hopefully, you can create whatever store you have in mind with it.

Do you use Upscale theme to set up your eCommerce website? What feature do you like the most from the theme? Let me know your experience of creating eCommerce website with Upscale in the comment section below.


10 Super Actionable Tips for Engaging eCommerce Website

Creating eCommerce website in this digital era is a no brainer, but gaining customers is. As many people can have their own eCommerce store easily, the competition isn’t simply about selling your product. It’s also about how you differentiate your store in delivering shopping experience. Customer experience becomes the important element to survive in the battle and get people to make a purchase. Means, you have to build engaging eCommerce websites.

The following tips can help you to make engaging eCommerce websites so that you can increase the customer experience and turn your visitors into real customers.

” Engaging eCommerce Websites means better SEO ” – Dahz

First impression matters

for engaging ecommerce websitesFirst impression has a huge role to keep visitors stay when they land on your website. Make your homepage as an appealing attraction with ease of use. Choose the best layout that immediately represents your brand identity. Refreshing the homepage design regularly may help to increase the conversion, especially on holiday seasons. The attention span you get is only 8 seconds, so you better make the best out of it.

User-friendly navigation

for engaging ecommerce websites

Don’t make people questioning themselves where they should start browsing on your website. Provide simple navigation to easier their way in finding their need. If you have many items to sell, dividing them into categories clearly. Clear call-to-action (CTA) button such as Add to Cart button, search bar, and shopping cart should be present anytime. If possible, let the visitors modify the navigation while they are searching for products. Having recently viewed feature will also be great to simplify the browsing.

Use high-quality photo

for engaging ecommerce websites

Excellent product photo is a must for your eCommerce store. It’s what visitors see at first from your product details. Make sure your visitors get the clearest photos of your product from multiple angles and different variations (size, color, material). It will assure your potential customers about their expectation of the product. To make the product more stand out, match the photos with useful product copy and zooming feature.

Product videos

for engaging ecommerce websites

Many people still have hesitation on shopping online because they want to feel or touch the product before buying it. Product videos are a great alternative to lower the uncertainty. Showing your product on a video surely give much more details on how the product looks like for real. Just see what ASOS have done on their product page.

Customer Reviews

for engaging ecommerce websites

Another way to gain more trust for your product is product reviews by the customers. Reviews with personal stories and real experience of using the products will be more trusted than the product copy itself. It gives more insights about the product from the same perspective of the potential customers.

Social Media Sharing

Social media network is the suitable place to gain more popularity for your brand. Give your visitors the ability to share your product on their accounts directly from the site. Note that the placement of social sharing button should not distract the conversion goal.

Craft an interesting blog

for engaging ecommerce websites

It’s great to give beneficial information related to the products. Develop a blog section on your website that is filled with high-quality contents, such as articles on how to use your product or reviews that compare similar products. It can also optimize the SEO strategy of your site. For fashion eCommerce, creating a lookbook will be as helpful as a blog to show your customers how to wear products stylishly.

Easy checkout

for engaging ecommerce websites

Complicated process of checkout absolutely will raise the abandonment cart. Implement easy checkout for your customers’ convenience instead. Simplify the steps to checkout, provide guest accounts, and provide a number of payment options. Don’t forget to show the return policy and delivery information.

Secure shopping experience

When creating eCommerce store, it’s important to make a secure website. The basic is using a secure platform like WooCommerce to decrease the chance of getting hacked. For ensuring your potential customers, get an SSL certification. It establishes a secure link between your server and their browser, usually displayed as a green lock symbol with https:// in the URL. Flaunt it on your website that your site is trustworthy.

Run a promotion

for engaging ecommerce websites
Who doesn’t love a discount? Show your offer in a place where visitors will definitely see it. The promotion like holiday sale season or free shipping is another factor that influences the purchase decision. Or you may try to give a coupon code that can be used on the checkout.

Go mobile

mobile responsive for engaging ecommerce websites

Last but not least, giving the same great shopping experience from the desktop in mobile or tablet version is the basic of engaging your potential customers. Responsive design isn’t an additional anymore, it’s an essential now. Even 57% of users won’t recommend a business with a poorly designed mobile site.

” Engaging eCommerce Websites means more sales ” – Dahz

There are still more methods you can do to build engaging eCommerce websites. As the great customer experience is achieved, your customers may become the returning customers. And of course, it will improve your online sales.

What do you think is the most important on delivering customer experience? Let me know your opinion in the comment.


Why Choose Woocommerce For Your New eCommerce Website?

If you decide to open this article, there’s a high chance that you want to build your own online store, but still unsure of the platform to choose. It’s reasonable because there are many options of the eCommerce builder platforms. One that’s worth to consider is WordPress. Even though it’s originally a blogging platform, WordPress has shown its power to create an online store through WooCommerce, Why choose WooCommerce though? WooCommerce comes up as the most popular eCommerce platform. The high use of it proves many people have acknowledged the capability of WordPress for eCommerce purpose. Maybe you’re going to be the part of them too.

Let’s see  our reasons on why choose WooCommerce from any other options.

Much Cheaper

WordPress is well known as the most popular CMS that is completely free to use. It means you don’t have to pay anything to get it as well as the WooCommerce as a free plugin. You only have to pay for the web hosting service and domain name. of course premium plugin and premium theme can increase your budget but this is completely optional and still going to be much cheaper than hiring professional.

Easy to Install, Easy to Use

Using WordPress will reduce the number of people you need to build your website. The installation is covered by hosting company that offer you One-click WordPress Installer.
If you use premium themes or even a good free one you wont need to hire designer. also it usually comes with support and documentation so you will always get a direction on how to do things.

Tons of Compatibility Themes and Plugins

You don’t have to worry about finding the right layout or plugin for a particular feature on your website. You can find a lot of free and premium plugins for many features you need. For the appearance, you can use a free theme on your website. If you need more capabilities, then you should get a premium one. You may seek a premium theme in ThemeForest.  The marketplace provides high-quality premium themes for a one-time purchase (we also market our themes there).  It’s going to be a lot cheaper than hiring developers and designers.

More Flexibility

Once you get WordPress running, you have full control of your website and its content. It comes with easy customization. means you can personalize your website whatever you want and implement any features you need. For a more demanding customization, premium themes will help you with more features and options.

SEO-Friendly Content Platform

As the original blogging platform, WordPress can benefit your content in SEO. By creating a promotional blog on your eCommerce website. You are not only providing informative content for your customers about your product, your blog content can also give a higher rank for your website in the search engine result page.

Multilingual Support

WordPress allows you to translate your site. To date it can be translated to 164 languages. You can also create a multilingual website to reach more customers around the world. Our favourite plugins for this is WPML where not only they support multilingual but also multi-currency.

Multiple Payment Method Capability

Most eCommerce platforms only provide limited options of payment gateway. Or you have to get their advanced plan to unlock the feature. WordPress, however, supports a wide range of trusted payment gateways you can apply on your website. Facilitating many payment methods surely will increase your online sales.

So, Why Choose Woocommerce ?

The versatility of WordPress certainly can handle eCommerce. One of the evidence is the acquisition of WooCoomerce by Automattic. With their goals to let you create your own online shop in WordPress as easy as possible. You can be relaxed to know that the development of eCommerce in WordPress is far from done. We may see more great features in the future!

So what do you think about our reasons on why choose WooCommerce ? And what do you consider the most in choosing an eCommerce platform? Let me know your thought in the comment.

Optimize The Use of Categories and Tags in WordPress

When you’re setting up your WordPress, categories and tags may confuse you as they seem similar. They both are used to organize your posts. Categories and tags, in fact, have distinct uses that could be optimized.

Categories and tags indeed are the navigator on your site. They make the site contents searchable so that the visitors can browse through your website easily. Well-managed categories and tags can create better experience for the visitors. No one would waste their time on your food blog scrolling down posts just to find a post about Italian food. Moreover, categories and tags can also boost your contents in search engine result.


The Differences

Categories are a way for broad grouping of your posts that fit the primary topics. It’s like the table content of your site which assists your visitors to understand what a post is about and find its related posts quickly. No matter what kind of site you’re running, a post must be assigned to a category. At WordPress’ default, your posts will fall under “Uncategorized” category which isn’t useful for the visitors at all. For instance, you could have a category named beauty on your fashion blog. You may also create subcategories such as eyes and lips.

On the other hand, tags are a way to describe your post in more details. If categories are like the table of contents, tags are like the index. People often mistake tags as default meta keywords while they’re not, that’s why you’ll find a post with lots of tags. You can add tag “eyeshadow” on your post that falls into eyes subcategories for example. That tag will lead you to all posts explaining about eyeshadow. Unlike categories that are hierarchical, structure of tags is completely flat. Also, you are not required to add any tags, but it will be useful to target more keyword describing your posts than categories provide.

Creating a category or a tag is very simple. You can create it within your posts draft, or you can create through WordPress dashboard. To create a category, navigate to Posts > Categories, or to Posts > Tags to create a tag.


Managing Categories and Tags

  • Think About Your Contents and Visitors

Before you begin anything, think about your content first and how to organize it like visitors might expect. What are the broad topics you intend to write about? What terms and phrases will people search for which could lead them to your posts? How can you make it easier for people to find your content? The answer should help you to manage categories and tags on your site. If you’re trying to improve your blog’s search engine optimization, categories and tags should be created around the keywords you’re trying to target.

  • Create The Organizational Structure First

You should build out your blog’s organization before creating posts. They can help you to stay on topic and determine what kind of content you need more to create. But you have to decide the categories and tags wisely. The last thing you need is for Google to send you traffic to a category or tag page that you deleted because the category and tag don’t help you in organizing.


The Misuse of Categories and Tags

  • Creating Too Many Categories and Tags

Some people have created more categories on their site than they need or assign one post into multiple categories. A category should be a broad umbrella for the topics of your posts. If you need more keywords to describe the content, use tags instead. It’s the same with tags. Too many tags could destroy the SEO of your posts, especially if the tags aren’t relevant to the content of the posts.

  • Duplicating Name

Common mistake that is easy to find is having the same name for categories and tags. If you create a category named “Food”, you shouldn’t create a tag that’s also ‘food’. Also, pay attention to the capitalization and singular-plural form, especially for tags. Many people have two tags which are basically the same, such as style and styles or Style and style.

  • No Categories and Tags At All

Too many personal blogs don’t provide categories and tags on their sites.  It makes difficult for visitors to browse on the site, which can drift them away. And note that search engines use categories to index your site.


As long as you use categories and tags on the right way, your blog will be well-organized and well-optimized. Have more tips and tricks about organizing a site? Share your thought on the comment! 🙂



How to Increase Upload Limit in WordPress

A common problem you may encounter in WordPress is having trouble uploading large files. You can’t upload a file because it exceeds the maximum upload size. When you face this problem, don’t worry. There are methods you can do to increase upload limit in WordPress. Continue reading “How to Increase Upload Limit in WordPress”

How to Translate WordPress Site Without A Hitch

Have you ever thought of translating your site to approach more audiences around the world? Translation is perhaps the easiest way to make your site more accessible for people without language barriers. Not all people on the internet speak English as their mother tongue. Even you who read this right know may not speak English when communicating with your family and friends. You can also appeal non-English speakers to read your content or even buy your product because you site speaks their language. Isn’t it also nice to have WordPress dashboard in your own language? Let’s get started to learn how you can translate WordPress site! Continue reading “How to Translate WordPress Site Without A Hitch”

Premium vs Free WordPress Theme: Choose The Right One

One essential step you always do when setting up your WordPress site is choosing the right theme for your site. There are so many WordPress themes out there that make you overwhelmed to decide. With a lot of premium and free WordPress theme available, it adds your confusion on which theme you should go for, and whether it’s worth to spend your money. Here are some insights to help you out of the messiness.

Pros & Cons of Free WordPress Theme


  • It’s free

That’s the main point of free themes. Most of us start building up our site using free WordPress theme.  You can simply download the theme you want and start using it without spending any bucks.

  • Directly from WordPress

Free themes usually come with simple design and it’s available directly on your dashboard. You can also get free theme elsewhere.

  • Experiment as you want

As they are free, you can switch your theme easily to find the one you like to apply on your site. It’s different with premium themes because you have bought it to switch to other themes freely.

  • Community support

You don’t get customer support from free WordPress theme, but you can join theme user forums. Or you may try to get WordPress general support.


  • No Uniqueness

You should remember that thousand other people can have the same look on their blogs as yours. People who visit your site also will recognize the theme immediately.

  • Lack of support

The important disadvantage of a free WordPress theme is that you don’t get customer support. So if you have any errors on your theme, you’re on your own to dig in or discuss with someone who has experienced the same problem on community support.

  • Simple and limited design

The limited options and settings in free themes make you hard to customize the look of your website. That will also affect the lack of user experience for both you and your site’s visitors.

  • Lack of update

You have to be prepared because the theme creator doesn’t update the theme much. The creator might even stop supporting updates, which can lead to security vulnerabilities.

  • Watch out for threats

You have to be careful of some threats like malicious code, encrypted spam links, and malware if you decide to get a free theme outside WordPress theme repository.

Why do you have to pay when you can get one for free?

Pros & Cons of Premium Themes


  • More features and functions

Premium themes obviously are designed and developed with advanced features and functionality that free themes simply can’t cover. Customizations and general site configuration will be easier.

  • Exclusive support

Premium themes come with customer support directly from the theme creators. The support usually is provided through support forum, email, or even social media.

  • Higher standard and quality

The creators of premium themes must assure that their theme’s quality is great enough to satisfy their customers. Most premium themes have seller ratings, reviews and even pre-sale forums to help you out with their quality. Premium themes also include a detailed PDF or online documentation explaining for their configuration.

  • Regularly updated

Regular updates are important to avoid any issues such as bugs. This is what premium themes offer to maintain their quality. Note also that WordPress always updates their version, so regular updates are necessary to prevent incompatibility.

  • One of its kind

Premium themes have a better design to make your blog less recognizable. The customization options are also well-organized and have greater ability to make your site truly unique.


  • Money involved

Most great premium themes usually cost $40 to $80 or even more (Dahz’s are $44 to $59 though). It’s a good deal for a fully designated website, but it will be a punch in your face if the theme you have purchased is discontinued. Choose your premium theme wisely.

  • Unwanted features

Too many unwanted features on a premium theme will bloat the theme itself. You can avoid it by choosing a theme that only offers features you need such as a single-purpose theme.

Which One Should I Choose?

If you’re just starting out or just simply want to ramble about your day on your blog, free WordPress theme is good to familiarize yourself with WordPress first as you won’t need the advanced features and the thought of using premium themes may be ridiculous. But when your blog starts to get popular, a premium theme is a must for you.

If you intend to create a site for business purposes, the answer is obviously premium themes. Think about what your potential customers feel when they see your site if you use a free theme. Free themes aren’t good to build your reputation.

Guideline to Choose The Right Theme

Whether you decide to use a free WordPress theme or a premium one, you should look for one with the best quality. You might help yourself by answering these question when searching:

  1. What features do you need?

A theme you choose should meet your need. Especially for a premium theme, make sure that it will also meet what you need in the future.

  1. Does it look like what you want your site to be?

Choose a theme that actually looks pretty close to what you want.

  1. Is there any support available?

Some of the free themes provide support, so you might want to check if there’s any support available. For premium themes, check the page or forum of the theme to see how responsive the creator to respond the customers’ queries. You can also check it through what customers are saying.

  1. Is it easy to customize?

If you need some changes in the original design, you will need to customize it. Make sure the customization is easy so won’t get any problems when making some changes.

  1. Does it fit your brand?

You should look for a theme that suits your purpose. Searching a theme based on the genre of your site will also save your time.

  1. Is it regularly updated?

This is important to know if the theme you consider is compatible with the latest version of WordPress and you will less likely to find any bugs. You may also check the browser compatibility.

  1. How much is your budget?

If you decide to get a premium theme, make sure you get the best one without taking more money that you allow.

For a free WordPress theme, I recommend you to get ones from WordPress theme repository as it’s the most reliable source. They have theme reviewer to make sure that the free theme is good enough for you. If you’re looking for a premium theme, you can look for one in ThemeForest. It’s the go-to marketplace for a great quality premium WordPress theme. It’s crucial to go with the most reputable WordPress theme shops and authors. You may also check Dahz to see how the themes are set to meet the standard of high-quality premium themes.


Do you use a premium or free WordPress theme? Are there any other criteria you use when searching for themes? Let me know your opinion 🙂