The Key Components To Build A Top Law Firm Website

Today’s access to the internet put more pressure on the competition in legal services. Having a website become mandatory to provide a source of your business information for potential clients. A website is not just an existence in digital media. It is your tool to find more clients, so you need to make it stand out from the crowd. A poorly executed website will make your online presence unprofessional and it can cost you to lose a client.

There are key components that should be present and done properly to build a top law firm website. Let’s check the list to see if your law firm website has incorporated those components.

Professional Layout

This is the primary aspect you should always remember even before creating your website. Your website represents your business quality. Your potential clients will check your website first to gain information about your services and have the first impression of your business. An outdated site or amateur design undoubtedly will fail to demonstrate your expertise because it shows that you don’t care enough to put much effort on your own website.

Areas of Practice

Your website should inform what type of law that your firm practices. Establish trust by describing each department of your services clearly. Explain what each practice area cover, what it can do, and give case studies. Clients will be easier to locate the right attorney as they understand the specific area of law covering their need.

Attorney Profiles

To build a top law firm website means you need to prove the credibility of your business aspects, including your attorneys. Introduce each of attorney using professional photos, display their work samples, and demonstrate skills or achievement acquired. In addition, you can display staff members that are on the attorney’s team list. By having this section you can ensure your clients that you have viable options of legal experts.

Contact Information

Provide complete communication channels for your clients and make them highly visible on the website. Office address, telephone number, and email address should be easy to find. It’s even better if the number is clickable to make direct call or message when clients access the website on mobile. You can also add live chat service and contact form for sending inquiries directly within the website.

Legal Disclaimer

Legal disclaimer, in this case a legal notice or attorney advertising, should be present on your website. You can also other legal information such as copyright notice, business entity, and authorization. It is commonly displayed in the footer, as you want the client to find and read it easily. Afterall, you are creating a law firm website, so the presence of the legal condition is expected.

Testimonials

Some firms don’t bother to include clients’ testimonial because they are afraid it will look fake. As a matter of fact, if you implement this old method correctly, it will help you to convert more leads on the website. Ask a client who was pleased with your work and they will help you to create a good testimonial. Don’t ever create a fake one, only get it from your real clients. You can create a video for the alternative of written testimonials and display it noticeably.

Quick & Responsive

All contents of the website you have put your effort of will be useless if clients can’t connect to your website properly. Quick load time is a must-have component to build a top law firm website. Moreover, your website should be mobile-friendly in order to automatically adjust the display to the type of device accessing it.

Website Analytics

After you have set up all of the components on your website, you need to analyze the performance of your website; to see if you’re doing it right or wrong. Perform a website analytics like Google Analytics and pay attention to the data it serves. You can see the report of overall performance, where the people visiting your website come from, and which page is the most viewed. It might be helpful to evaluate and optimize the website experience.

 

There are other components that should build your website like content management system, schema markup, and blog, but these 8 are the basic key to guide you in creating a top law firm website. And if you select the popular CMS WordPress as your website platform, Diacara can be the suitable choice to build your top law firm website on a budget. It has modern design, pre-defined demo, and custom page templates to help you create a website that stands out faster.

How well do your website implement the key components? Have you got all of them to build a top law firm website? Share your thought in the comment section.

Beginner’s Guide To Improve SEO On eCommerce Website

Improving SEO on eCommerce is a little different than SEO for general websites. As there are a lot of products, SEO on eCommerce will be more focus on on-page SEO as each product should be optimized. There are tons of work to do to improve the SEO. But for the beginning, you can do these steps on your own website without being too technical.

Do Keyword Research

The basic thing in SEO is keywords. Identify keywords of your products. You can also search keywords for your brand. Focus on what keyword that will be used by people who intend to buy your product. It can be simple like ‘winter clothes’ or more detailed like ‘buy brown leather coat for winter’. Moreover, there are many keyword tools you can use. As a starter, you can try Google Keyword Planner.

Remember to determine keywords that have high volume search, and are likely to convert web visitors into customers. If possible try to find the one that will rank your eCommerce website faster. You can start with a keyword that can be a solution to a problem.

Focus On Detailing Title & Content

Now that you have determined keyword for your brand and products, implement those on your content. Time to use your keywords in sentences!

Site Title and Tagline

Site title and tagline are really helpful to the SEO. After writing your brand name as the site title, describe your brand shortly with your brand main keyword as a tagline. For example, we input ‘Women’s Boho Clothing’ as the search queries.

search queries SEO ecommerceThe site tagline of the first ones showing up contains the keyword. They don’t merely write their brand names. They give the main keyword of their brand description; boho clothing for women. Also, input the meta description of your site that will show on the search results.

Don’t forget to make the homepage layout tailored to your brand personality.

Product Name & Description

The common mistakes eCommerce website done is copying manufacturers’ description. Sometimes if the product is self-made, the e-commerce owners don’t bother to write any useful information other than the material used. Don’t copy and paste the description, write your own well. Make it useful to your customers as a thorough description. Write the main selling point first then describe the other information after.

Your product name should also include the category. To illustrate, if you sell a jacket, include the word ‘jacket’ in the product name. Jacket is the common search term so that including it in the product name can improve the SEO. Therefore, when someone searches for a ‘jacket’, your product has the chance to show up in the search result.

Moreover, input the alt text for the product images. The image name file and alt file should be a benefit to your SEO. Instead of IMG001 with blank alt text, use the product keyword as the name of the image and the content of alt text.

Blog Articles

If you keep questioning why eCommerce still need a blog, this is why. Besides sharing information about the products, a blog can be your tool to improve SEO on your store. You can create many articles related to your products and include the specific keywords.  Thus, it can build more engagement with your existing customers and attract potential buyers.

Include Customers’ Reviews

Product reviews from your customers are really helpful to enrich the keyword of your products. This will also gain trust for your potential buyers.

Bonus: Be Active on Social Media

Yes, social media can improve SEO on eCommerce website of yours. You can share your blog articles or promote your new arrival products to build social links to your website.  Show them how your product is what they need without being too salesy.

Manage Site Structure

If you’re using WordPress/WooCommerce, then you already have your website structured well. Site structure helps the search engine bots to crawl your eCommerce website effectively.

Organize Navigation Menu

Your navigation menu must be easy to understand and follow. To make it a simple, display the product category as the main menu. If you sell products for men and women, you can start using them as the main category in the navigation menu.

Use Breadcrumbs

Breadcrumbs make easier to navigate for customers rather than repeating the steps taken before. It will also help the search engine bots to find their way back to the homepage. Therefore, breadcrumbs are effective to improve SEO on eCommerce stores.

Avoid 404 Pages

Having too many error 404 pages won’t get you anywhere. When your product is out of stock/discontinued, it’s better to leave it until restocked or redirect to the product category page. Place a sign-up form so that customers can be notified when the product is back in stock. If you still think 404 page is better, customize the page such as displaying related items so that your customers won’t only see an error message.

Protect Your Website

A secure website can help you to rank better in the search results. Therefore it’s necessary to implement SSL for your website. You can identify it by looking at the address bar, where green lock appears and your website URL begins with https://. It’s not only for improving SEO, but also for securing transactional activities and personal customers data. Your customers won’t continue to proceed their checkout if your website isn’t safe. If you can’t get the SSL certificate, you can try to use third-party service to handle the payment process.

Optimize Website Speed

Whether it’s about improving SEO on eCommerce website or usual blog, the basic thing you need to do is making your website load fast. Before we’re going any further, make sure that your website is quick to load. If your website loads more than 3 seconds, you should try to make it faster.

Ensure It’s Mobile-Friendly

In addition to having a responsive design, your mobile site should deliver the usability for the user too. If you use a WordPress theme, check if it allows you to customize the mobile version of your website.

If you use Sobari as your WooCommerce theme, this aspect is already taken care of. You can customize the look of mobile version so that you can improve usability as well. Sobari has also implement rich snippets to improve your SEO. The rich snippets will display additional information such as star review and price of your product in the search engine results.

 

Now that you have set up the basic things, you can continue to learn the next steps such as building backlinks and canonicalize URL. For the technical SEO, you can ask a developer to do it for you instead. Therefore, this basic guide will take your eCommerce website to be ready for another SEO improvement.

13 Essential Ecommerce Features To Make Shopping Easier

Aside from the basic features, there are other essential eCommerce features that should present in your online store. These features can provide usability and functionality that helps the shopping process. Applying these features can also have a major impact on closing a sale. Otherwise, the shoppers will shy away from your store and you will lose potential buyers.

Here are the essential features to make shopping more convenient for your eCommerce website.

1. Advanced Search & Filter

Improving site search should be a high priority to simplify the shopping process. Instant results or search suggestion will shorten the searching steps. Along with the search feature, product filter should also be optimized. Many eCommerce websites are oblivious to provide good filtering, as only 16% of major e-commerce websites do the right work. In fact, product filter can help customers to find products based on certain features such as most popular categories, color, and size.

2. Product Stock

How many times did you find out that the shirt you want to buy is no longer available in your size? It is such a deal breaker after spending your time in browsing products. Therefore, it will be more suitable to show stock availability not only on the product page but also on the shop page. That way your customers can immediately know the stock availability and faster than checking the product page first.

3. Mobile Optimization

Your customers may use their smartphone or tablet to browse product on your eCommerce website. As they can do that anytime, you should make your website mobile-friendly. Moreover, 54% of shoppers prefer a retailer that makes it easy to buy on several devices and platforms. It is important to make sure that customers can conveniently shop your product on any device.

4. Product Swatches

sobari product swatchesIf you sell a product with many variations, better have the product swatches for it. It is necessary to show how the product looks based on the selected variation. For example, if you sell running shoes with different colors to choose, use product swatches to show the color variation. When a color is clicked, the product photo should change as in the color selected.

5. Wishlist

If you do not have wishlist feature on your online store, go implementing it now. This is a helpful feature for your customers when they have an interest in a product but can’t make a purchase at that time. When customers can bookmark item into their wishlist, they can find the product immediately when they are ready to buy. Providing wishlist is way more effective to reduce the rate of cart abandonment.

6. Size Guide

Size guide is the one of the essential element on the product page. Yet so many eCommerce sites don’t bother to give the proper ones, which lead to increase the number of product return. Don’t make the same mistake especially when you’re running a clothing website. Include detailed size information for your customers so that they can be sure which one they should take.

7. New & Popular Products

Don’t make it hard for customers to locate your latest collection. Display new products on your homepage to simplify the way to buy the latest items. Simple touch like ‘New’ badge can also help your customers differentiate the new products. In addition, you can also feature your popular or best-selling products.

8. Related Items

The ‘You May Also Like’ or related product display on the product page will be useful for product discovery. You can offer items related to the product your customers are checking or similar items that might be better a choice for them.

9. Simple Checkout

Too long or complicated checkout process will drive away potential customers. Eliminate unnecessary steps so that your customer can easily place their order. Make it easier for them to choose the payment method and shipping options. Don’t forget to inform other details such as how long the delivery process will take.

 

Besides making shopping easier, these additional features are also useful for richer user experience on your eCommerce website.

10. Product Video

Product video will be convenient to show the product in real action. It can reassure your customers about the product even though they can’t check it physically. Thus, product video will reduce the hesitation in the buying process.

11. Product Tagging

lookbook product taggingWhen you’re creating a lookbook, product tagging will give shortcuts to the product pages. Your customers don’t have to do research by themselves just to buy the clothes displayed on your lookbook. Save their time and gain more conversion.

12. Instagram Shop

Instagram feed can be your alternative for lookbook of your product. Having tap to view product details in your Instagram post surely can make the shopping more convenient.

13. Integrated Chat Support

Live chat has become a helpful feature as it’s quick and convenient. Your customers can get the answer they need about the products immediately. In general, you can deliver better customer support through the live chat.

These extra features can be found in our minimalist WordPress WooCommerce theme, Sobari.

 

With all the essential eCommerce features, your website will be well-optimized to increase sales while keeping your customers happy. Furthermore, you can deliver a great customer experience as well. Happy shopping is no longer a mere tagline.

Does your online store have those essential eCommerce features? Have other eCommerce features that help your customers while shopping? Let us know in the comment below 🙂

Optimize Instagram As Your Shop’s Marketing Tools

After setting up all element in your eCommerce website, now you need to reach your potential customers outside. Social channel is a great choice for that, especially Instagram. Having more than 600M users, Instagram has become the powerful marketing tools for many eCommerce brands. Using Instagram for eCommerce is not only about sharing photos, but it can help you to grow your eCommerce business.

Benefit of Instagram for eCommerce

  • Showcase Products

Instagram can be the additional place to showcase what you sell. You can post more photos of your product when in use, even share the story about it with the real-life setting. Lively image posts will make users easier to know what they can do with your products.

  • Boost Your Brand

Instagram can build brand awareness for your eCommerce website. Your presence in Instagram will promote your brand so that users who never know your business before will start to recognize.

  • Connect with More Customers

You can broaden your customers and build more engagement with them. This way you can reach them directly to build a deeper relationship. Moreover, you can build your own Instagram community.

  • Drive More Traffic and Sales

As you promote your products, Instagram can drive traffic to your eCommerce website. When you can successfully drive more traffic, then you have a higher chance to convert those visits into conversion. Furthermore, visually aesthetic images can be a good influence for your customers to make a purchase decision.

How to Optimize Instagram for eCommerce

  • Determine your goal and strategy

In leveraging Instagram for your eCommerce, you should define your goal first; whether to promote your brand or straightly drive more traffic. The defined goal will simplify your work in developing the right strategy. Make sure that you create a business account so that you can easily track the analytics.

  • Curate content based on brand identity

Make sure that the contents of your account represent your brand identity. Images, videos, and profile should deliver your brand personality in an appealing and creative way. Decide a style that represents your brand and sticks to it. Also, don’t forget to create the inviting caption.

In delivering the contents, decide the right post time you should consistently follow and try not to be spammy.  To keep consistent you may schedule your post using Gramblr.

  • Leverage hashtag

It will be useless if you don’t assign any hashtag when you have posted everyday on Instagram. The hashtag allows Instagram users to find your account so that your post can be seen by your target audiences and you can gain more followers. Moreover, you can create your own brand hashtag to let your customers share their posts while using your products.

  • Share user content

After encouraging your customers to share posts using your brand hashtag, you can re-share their posts on your account too. It’s the new form of user review that can be directly seen on Instagram. If you’re using Upscale, you can show-off you customers’ photos assigned to the brand hashtag on the website.

  • Partner with influencers

You can build more trust and followers for your business by having relevant influencers using your products.  Promoting your product through influencers will be less salesy and give you higher chance to get more followers. Or you can also collaborate with the influencers to run a contest or giveaway.

  • Advertise on Instagram

The main flaw of Instagram is that you can’t put a link to your eCommerce website on individual posts. The possible thing you can do is leading your user to click the link in your Instagram bio which can direct them to your eCommerce website. However, you can consider using Instagram ads to promote both of your products and websites. When you advertise on Instagram, you can assign ‘Shop Now’ button on the image linked to your eCommerce store. Moreover, Instagram will provide product tagging feature with Instagram Shopping that you can enjoy soon.

  • Integrate Website with Instagram

Encourage your customers to follow your social channel by displaying the account on your website instead of only providing social icons. You can try to use Instagram Feed, a WordPress plugin allowing you to share your Instagram account and its images on your website.

Wrapping Up

Instagram for eCommerce purpose can benefit your eCommerce growth. But don’t forget to consider cost and time for managing your Instagram. After all, your main focus should be your eCommerce website while Instagram is the optimization tools you can use.

How do you optimize Instagram for eCommerce tool? What is your strategy to use it? Share your thought on the comment below!

How to Boost Your Sales With Product Video

The use of product video is getting more popular for eCommerce. It is because product video helps to reassure the customer about the product even though they can’t check it physically. Many big eCommerce retails such as Amazon have been using product video to provide customers with as much information as possible about the products.

Furthermore, using product video as the eCommerce strategies it’s not only for the big retailers. In this article, you will learn how to boost your sales with product video in the right way.

Benefit of Using Product Videos

  • Increase conversion

Yes, obviously product video can drive more sales. According to Animoto, 96% of US consumers find videos helpful when making purchase decisions online and 73% of US adults are more likely to purchase after watching the product video. It means video can effectively persuade visitors to buy the product. Because when they understand the product clearly, they won’t hesitate to buy it right away.

  • Make product detail more captivating

Product video conveys the information to your customer better and more quickly. When they watch the video, your customers will be more engaged and have a better idea about the product. This way you can also captivate the customers even though they are lazy to read the details. Instead of only using text and images, it will be better to show the product in action.

  • Reduce return rate

As the video shows your product in real use, your customers can be more certain about their expectation. The common issue for shopping online is that people become disappointed when they receive their purchase. It is because the product doesn’t meet their expectation, and then they will return the product. With product video, you can prevent this issue and reduce the return rate.

  • Further improve of SEO

When you search something on Google, the search result will be a mix of the web list (which is the regular results), video, image, news, maps, and other mediums. If you create a video, there’s a chance that the video search result will include your video, which can be a good thing for SEO ranking of your eCommerce. In fact, according to Search Engine Land, videos show up 14% of the time in search results.

  • More shareable

A video will simplify your work to promote your eCommerce as it tends to get more shared and clicked than plain text. Moreover, you can increase the social sharing which is good for the SEO and social proof.  Dollar Shave Club is the example of how they can build their brand by creating product video that was viral.

Product Video You Can Create

You need to choose the right video for your products. Here are a few types of product video you can try to create:

  • Product demo, which shows the product in detail and from different angles. You can see this video on fashion eCommerce such as ASOS and Zappos.
  • How-to, which let viewers learn to use the product along with its function. You can see this video on various eCommerce such as Sephora and Tassimo.
  • Review, which let people watch customers’ opinion about the product. This video can build more authority and trust for your potential buyers. The Body Shop create review product videos that feature beauty bloggers who use and review the products.

Whatever type you choose, product video should answer these questions:

  • What are the key features of the product?
  • How can those key features solve the problems?
  • What questions that are frequently asked by the customers about the product (e.g. product variation)?
  • Is there any story that would make your product more appealing?

Start with a small budget before you invest a lot for product video. If you can’t do it by yourself, you can search for help on Fiverr for the low cost. And when you’re ready to invest more, you can get help from professional video marketing service.

Best Practice Tips

  • Determine how and where you want to use it: Is it going to be on the product page or will be a greeting video when people arrived at the homepage? If you’re using Upscale, you can easily assign product video on your website in the designated place.
  • Encourage people to view: Make sure that people can easily view it; accompany it with button and engaging thumbnail.
  • Keep it short and high quality: Keep it as short and informative as it can be. Also, make sure your video is high quality enough to show.
  • Optimized for SEO: Allow search engines to index video content on your pages by inputting the video metadata.
  • Optimized for mobile: Check if the product video can be properly viewed on the mobile version.

Using product videos on your eCommerce website will lead you to better conversions and take your business to the next level. Even a simple video showing the products in use can take away some of that hesitation from the buying process.

Have you tried implementing product video on your eCommerce website? What do you think of using product video? Don’t hesitate to share your experience in the comment section below!

Why Self-Host Is Important for your Website

Why Self-Host Is Important ?

So you’ve decided to write about your passion and start blogging, but now you are stuck in deciding which platform you are going to use for your blog? There are a lot of free blog platforms that you can use for your blog nowadays, you can also opt to spend your own money and go the self-hosted way.

I know, you are asking yourself, “Why would I pay when I can use the free services?” here are the big reasons NOT to use a free service:

  • Domain (or URL) is not customizable. You are mostly stuck with your-site.freeservice.com domain.
  • You can’t display AdSense or other advertising in your site. WordPress.com offer 50% after you reach around 25k traffic/month. Before that you get zero, none, nada!
  • Plugin is forbidden
  • limited choice of themes / cant custom themes
  • Can’t add custom codes (even for analytics or SEO)
  • Your site can be deleted anytime if they think it violates their TOS

Now you get the pictures right? The limitation is real in free service like WIX, WordPress and BlogSpot. Of course you can upgrade to remove some of the limitations, but again why don’t you do it in from the start? From now!

self-hosting route not only gives you the most control and allows you to look the most professional, but it also gives you security and flexibility in using a third party theme or plugins so your site can be unique and powerful

To help you in deciding between self-hosted or free service, ask yourself first:

  • Do you want to grow your blog as business?
  • Do you want to customize the look and functionality of your blog?
  • Do you want to increase your search engine exposure?
  • Do you want to build a greater credibility?

If most of your answer are no, feel free to use the free service. (Pun intended)
If most of your answer are yes, then go for the self-hosted way.

This is why self-host is important for your website

you can:

  • Buy a domain that reflect yourself/your blog
  • Install theme of your choice, find the one that suit your niche here
  • Further customize your theme by theme customization or additional plugins
  • Add analytics and SEO to your website and see your blog grow.
  • Monetize your blog by advertising and affiliate links

Budget for a new self-hosting blog:

  • 8$ / month for hosting, find best deals here
  • Buy a domain 10$-15$ / year.
  • Premium WordPress Themes start from 44$ here (one time purchase) or find a free one here

Of course, in the end it all depends on your budget, some people want to hire a decent web design company to do the job. But for you who want to minimize the budget and willing to learn doing the techy things you can do this on your own by following many tutorials around the web including mine.

Do you have your own self-hosted blog? If you do, what do you love about it? If not, what questions do you have? Share your experience below!