Beginner’s Guide To Improve SEO On eCommerce Website

Improving SEO on eCommerce is a little different than SEO for general websites. As there are a lot of products, SEO on eCommerce will be more focus on on-page SEO as each product should be optimized. There are tons of work to do to improve the SEO. But for the beginning, you can do these steps on your own website without being too technical.

Do Keyword Research

The basic thing in SEO is keywords. Identify keywords of your products. You can also search keywords for your brand. Focus on what keyword that will be used by people who intend to buy your product. It can be simple like ‘winter clothes’ or more detailed like ‘buy brown leather coat for winter’. Moreover, there are many keyword tools you can use. As a starter, you can try Google Keyword Planner.

Remember to determine keywords that have high volume search, and are likely to convert web visitors into customers. If possible try to find the one that will rank your eCommerce website faster. You can start with a keyword that can be a solution to a problem.

Focus On Detailing Title & Content

Now that you have determined keyword for your brand and products, implement those on your content. Time to use your keywords in sentences!

Site Title and Tagline

Site title and tagline are really helpful to the SEO. After writing your brand name as the site title, describe your brand shortly with your brand main keyword as a tagline. For example, we input ‘Women’s Boho Clothing’ as the search queries.

search queries SEO ecommerceThe site tagline of the first ones showing up contains the keyword. They don’t merely write their brand names. They give the main keyword of their brand description; boho clothing for women. Also, input the meta description of your site that will show on the search results.

Don’t forget to make the homepage layout tailored to your brand personality.

Product Name & Description

The common mistakes eCommerce website done is copying manufacturers’ description. Sometimes if the product is self-made, the e-commerce owners don’t bother to write any useful information other than the material used. Don’t copy and paste the description, write your own well. Make it useful to your customers as a thorough description. Write the main selling point first then describe the other information after.

Your product name should also include the category. To illustrate, if you sell a jacket, include the word ‘jacket’ in the product name. Jacket is the common search term so that including it in the product name can improve the SEO. Therefore, when someone searches for a ‘jacket’, your product has the chance to show up in the search result.

Moreover, input the alt text for the product images. The image name file and alt file should be a benefit to your SEO. Instead of IMG001 with blank alt text, use the product keyword as the name of the image and the content of alt text.

Blog Articles

If you keep questioning why eCommerce still need a blog, this is why. Besides sharing information about the products, a blog can be your tool to improve SEO on your store. You can create many articles related to your products and include the specific keywords.  Thus, it can build more engagement with your existing customers and attract potential buyers.

Include Customers’ Reviews

Product reviews from your customers are really helpful to enrich the keyword of your products. This will also gain trust for your potential buyers.

Bonus: Be Active on Social Media

Yes, social media can improve SEO on eCommerce website of yours. You can share your blog articles or promote your new arrival products to build social links to your website.  Show them how your product is what they need without being too salesy.

Manage Site Structure

If you’re using WordPress/WooCommerce, then you already have your website structured well. Site structure helps the search engine bots to crawl your eCommerce website effectively.

Organize Navigation Menu

Your navigation menu must be easy to understand and follow. To make it a simple, display the product category as the main menu. If you sell products for men and women, you can start using them as the main category in the navigation menu.

Use Breadcrumbs

Breadcrumbs make easier to navigate for customers rather than repeating the steps taken before. It will also help the search engine bots to find their way back to the homepage. Therefore, breadcrumbs are effective to improve SEO on eCommerce stores.

Avoid 404 Pages

Having too many error 404 pages won’t get you anywhere. When your product is out of stock/discontinued, it’s better to leave it until restocked or redirect to the product category page. Place a sign-up form so that customers can be notified when the product is back in stock. If you still think 404 page is better, customize the page such as displaying related items so that your customers won’t only see an error message.

Protect Your Website

A secure website can help you to rank better in the search results. Therefore it’s necessary to implement SSL for your website. You can identify it by looking at the address bar, where green lock appears and your website URL begins with https://. It’s not only for improving SEO, but also for securing transactional activities and personal customers data. Your customers won’t continue to proceed their checkout if your website isn’t safe. If you can’t get the SSL certificate, you can try to use third-party service to handle the payment process.

Optimize Website Speed

Whether it’s about improving SEO on eCommerce website or usual blog, the basic thing you need to do is making your website load fast. Before we’re going any further, make sure that your website is quick to load. If your website loads more than 3 seconds, you should try to make it faster.

Ensure It’s Mobile-Friendly

In addition to having a responsive design, your mobile site should deliver the usability for the user too. If you use a WordPress theme, check if it allows you to customize the mobile version of your website.

If you use Sobari as your WooCommerce theme, this aspect is already taken care of. You can customize the look of mobile version so that you can improve usability as well. Sobari has also implement rich snippets to improve your SEO. The rich snippets will display additional information such as star review and price of your product in the search engine results.

 

Now that you have set up the basic things, you can continue to learn the next steps such as building backlinks and canonicalize URL. For the technical SEO, you can ask a developer to do it for you instead. Therefore, this basic guide will take your eCommerce website to be ready for another SEO improvement.

Google AMP: Speeding Up Your Mobile Performance

If you don’t live in a nutshell, surely you must have heard of Google AMP (Accelerated Mobile Pages). This project is quite a buzz because the goal is to improve website’s performance on mobile devices. But how does it really affect you? Continue reading “Google AMP: Speeding Up Your Mobile Performance”

How To Grow Organic Traffic for your Fashion Blog

How To Grow Organic Traffic for Fashion Blog

 

Whether you are a Veteran fashion blogger or a new one, you must want to get your content to as many reader as you can. In SEO terms you can categorize your readers as traffic, and increasing your online presence will directly grow organic traffic for your fashion blog.

In this article I want to share you some of my tips to grow organic traffic for your fashion blog, to make your content reach more readers and followers. Without further ado here are the tips:

 

how to grow organic traffic for fashion blog

Lay out the Foundation

 Attractive Website

  • Make sure your website is user friendly as you will want to minimize the bounce rate in your site and deliver as many content as you can to your readers.
  • Mobile-Friendly website is a must so your blog will get a boost in Google’s search results. Other than that you will also need it to keep your readers happy when they access your site from their phone.
  • A shortcut to this is to use a good WordPress Theme for your blog, our theme Applique is mobile-friendly and have a simple yet elegant design to make sure your website is not too cluttered and easy to look and navigate.

Focus on Content

  • Continue to add worthy contents on a regular basis. Publish posts as often as you can, Having a regularly updated website helps search engines to prioritize your web presence.
  • Never ever be lazy about search engine optimization, even if it is only through a Plugin the result can be seen over your blogging years. We have a whole post that you can read regarding SEO.
  • Write clickable headings and similarly noticeable subheadings. Incorporate keywords in the headings, body content, image titles and so on, but do not overdo it.

Drive Traffic to Your Blog

Start Sharing

  • Share your blog posts on social media. Use Instagram, Twitter, Pinterest etc to have your story viewed by a wider audience.
  • Add your Blog URL to your signature, specifically the ones you use for email communications, forum posts and social profiles.

Reach Community

  • Join Fashion community/forum such as Lookbook.nu or IFB, share your style, discuss relevant issues, and invite them to your blog. Other than traffic you can also get knowledge and new friends!
  • Join Facebook Groups and Google+ community. Find fellow fashion bloggers and new readers from this communities. You can also create a group/community on your own. If it’s your niche you can share your experience to the members.
  • Try to be a part of small conferences or informal meet ups where you may socialize with likeminded people. Face to face conversations have not become outdated and still produce quick and effective results.

Get Some Help

  • Ask your readers to share your content and provide share button in each of your page to make it easier for them to help you.
  • Discuss with fellow bloggers and do some guest blogging for them. You can invite them to do the same in your blog too. This will bring you a whole new set of reader.
  • Seek influencers. To do so, you do not always need to drain your money. You will find many successful people who are approachable enough and would not refuse promoting your website, particularly if it includes highly useful contents
  • Arrange contests and giveaways on special occasions. Besides traditional gifts and gift vouchers, think of presenting items that would be highly appreciated by your viewers. A sample copy of your eBook, a Kindle subscription etc can win hearts without breaking your bank. This will also help your audience to be more involved with your project.

 I truly hope this article can help you to grow organic traffic for your fashion blog and find more readers for your fashion blog. Don’t forget to share your tips too in comment below.

FAST & EASY WAY TO OPTIMIZE WEBSITE SPEED

FAST & EASY WAY TO OPTIMIZE WEBSITE SPEED

A site built on WordPress is already having the nimbleness expected of such a robust content management system. But, you need to give an extra effort to ensure that the speed is stable under any circumstances, even in high traffic conditions.

Why Speed Matters

[df_blockquote ver=”1″ border_size=”4px” color=”#0F0F0F”]That 40 percent of the visitors will leave a webpage if it takes more than 3 seconds to load – Akamai Studies[/df_blockquote]

By optimizing your website speed, you can give an enjoyable experience to both existing readers and new readers when they access your site and bait them to click on other pages in your website, which inadvertently will affect your Google page rank and advertising performance.

Before we start on optimizing our website, let’s test your current speed first, so we can check the differences later. For this you can choose from one of these websites.

Keep the result for now, we’ll compare it after we finish these series of tips on how to optimize website speed.

The Foundation of a Website

Check Hosting Service Provider

Choosing a trustworthy hosting company and resourceful package for website is crucial. Going for a free or cheap hosting solution is a big mistake for a number of reasons, one of the most important of which is that they would crack under pressure and sometimes without any pressures at all. Better performances aside, you will also get a more flexible plan to change some configuration in your site and perform server optimization to help reduce the page load time (you will found about this more below).

Get a Clean Coded WordPress Theme

A clean coded WordPress theme will support the performance of your site both on Google rank and Website speed. So while searching for aesthetic values, do ensure that the WordPress theme of your choice is also clean and responsive. The trick to check a theme’s performance is by testing their demo using the speed tools above. You can also check our clean coded WordPress theme here.

Use Content Delivery Network (CDN)

If your website/blog display lots of images across your pages you may need a CDN. By using a CDN service, your images will be copied and placed on several servers around the world, suppose someone accesses your site from the Dutch city of Groningen. A CDN will deliver your site to him or her by downloading files from a server geographically closest to Groningen. With bandwidth spread over so many servers, the pressure on a single one will reduce and response time will increase.

6 Tricks to Make Your Website Faster

Plugins

Like when you choosing a theme, you also need to use a clean coded plugin in your site, plus using multiple number of plugins has an adverse effect on the page load time. Use diagnostic tools to identify those that are slowing you down and make sure to remove that are NOT required. My favorite plugin is P3 (Plugin Performance Profiler) this plugin creates a profile of your WordPress site’s plugins’ performance by measuring their impact on your site’s load time.

WordPress & Browser Caching

While many plugins have dubious effect to your site, but a well set up cache plugin is often cited as one of the best possible ways to speed up your website. Plugins Such WP Super Cache and W3 Total Cache, cache your WordPress posts and pages to static files. Viewers are then served with these static files, reducing pressure on the servers. If your website consists of largely static content, this is the ideal step forward. For more dynamic content oriented sites, knowledge of cache configuration would come in handy.

Browser caching, on the other hand, reduces the strain on servers by decreasing the requests per page. For very high traffic sites, web server caching services like Varnish proves to be very useful, especially when working in tandem with plugins like W3 Total Cache.

Compressed Website

A compressed web page files reduce the total size of your website and also reduce the transfer time between your servers to your reader. You can contact your hosting company and ask them to install Gzip in your website server. And yes, there is virtually no downside to installing Gzip in your site.

Enable Keep Alive        

Keep-alive is using the same tcp connection for HTTP conversation instead of opening new one with each new request. You basically need to set HTTP header in your HTTP response. Same as gzip, you can ask your hosting company to install it for you .

Image Optimization

Another compression that you need to do is toward your images, I often see a blog that use 6 – 15mb images in their site. I know you want the show your latest collection in a best way possible, but let’s be smart about it, check this great plugin WPsmush.it that will automatically do a lossless image compression every time you upload image(s) in your site. What’s not good about it? Your images are smaller and you won’t notice any difference in the quality of images.

Pingbacks, Trackbacks & Hotlinks

This is not a favorable option for many, but turning off the pingbacks and trackbacks can significantly speed up your website. It is only a simpler method of knowing about other blogs that your posts are linked to. But for a high traffic website, these have not so favorable effect on the bandwidth. Disable hotlinking and prevent others from linking to your site’s images. In most of the cases, this is akin to bandwidth pilferage and should be dealt with accordingly.

Database Optimization

If your website’s database is full of revisions of posts, pingbacks, trackbacks, spams and unapproved comments it is time for you to clean it up. Keep your database optimized and help your site being efficient and agile. To help you managing the database cleaning I recommend wp-optimize for this, but before installing or performing any cleaning process please remember to back up your database first.


Now let’s test it your site’s speed again, see the difference? or is it still the same? share your experience below!