13 Essential Ecommerce Features To Make Shopping Easier

Aside from the basic features, there are other essential eCommerce features that should present in your online store. These features can provide usability and functionality that helps the shopping process. Applying these features can also have a major impact on closing a sale. Otherwise, the shoppers will shy away from your store and you will lose potential buyers.

Here are the essential features to make shopping more convenient for your eCommerce website.

1. Advanced Search & Filter

Improving site search should be a high priority to simplify the shopping process. Instant results or search suggestion will shorten the searching steps. Along with the search feature, product filter should also be optimized. Many eCommerce websites are oblivious to provide good filtering, as only 16% of major e-commerce websites do the right work. In fact, product filter can help customers to find products based on certain features such as most popular categories, color, and size.

2. Product Stock

How many times did you find out that the shirt you want to buy is no longer available in your size? It is such a deal breaker after spending your time in browsing products. Therefore, it will be more suitable to show stock availability not only on the product page but also on the shop page. That way your customers can immediately know the stock availability and faster than checking the product page first.

3. Mobile Optimization

Your customers may use their smartphone or tablet to browse product on your eCommerce website. As they can do that anytime, you should make your website mobile-friendly. Moreover, 54% of shoppers prefer a retailer that makes it easy to buy on several devices and platforms. It is important to make sure that customers can conveniently shop your product on any device.

4. Product Swatches

sobari product swatchesIf you sell a product with many variations, better have the product swatches for it. It is necessary to show how the product looks based on the selected variation. For example, if you sell running shoes with different colors to choose, use product swatches to show the color variation. When a color is clicked, the product photo should change as in the color selected.

5. Wishlist

If you do not have wishlist feature on your online store, go implementing it now. This is a helpful feature for your customers when they have an interest in a product but can’t make a purchase at that time. When customers can bookmark item into their wishlist, they can find the product immediately when they are ready to buy. Providing wishlist is way more effective to reduce the rate of cart abandonment.

6. Size Guide

Size guide is the one of the essential element on the product page. Yet so many eCommerce sites don’t bother to give the proper ones, which lead to increase the number of product return. Don’t make the same mistake especially when you’re running a clothing website. Include detailed size information for your customers so that they can be sure which one they should take.

7. New & Popular Products

Don’t make it hard for customers to locate your latest collection. Display new products on your homepage to simplify the way to buy the latest items. Simple touch like ‘New’ badge can also help your customers differentiate the new products. In addition, you can also feature your popular or best-selling products.

8. Related Items

The ‘You May Also Like’ or related product display on the product page will be useful for product discovery. You can offer items related to the product your customers are checking or similar items that might be better a choice for them.

9. Simple Checkout

Too long or complicated checkout process will drive away potential customers. Eliminate unnecessary steps so that your customer can easily place their order. Make it easier for them to choose the payment method and shipping options. Don’t forget to inform other details such as how long the delivery process will take.


Besides making shopping easier, these additional features are also useful for richer user experience on your eCommerce website.

10. Product Video

Product video will be convenient to show the product in real action. It can reassure your customers about the product even though they can’t check it physically. Thus, product video will reduce the hesitation in the buying process.

11. Product Tagging

lookbook product taggingWhen you’re creating a lookbook, product tagging will give shortcuts to the product pages. Your customers don’t have to do research by themselves just to buy the clothes displayed on your lookbook. Save their time and gain more conversion.

12. Instagram Shop

Instagram feed can be your alternative for lookbook of your product. Having tap to view product details in your Instagram post surely can make the shopping more convenient.

13. Integrated Chat Support

Live chat has become a helpful feature as it’s quick and convenient. Your customers can get the answer they need about the products immediately. In general, you can deliver better customer support through the live chat.

These extra features can be found in our minimalist WordPress WooCommerce theme, Sobari.


With all the essential eCommerce features, your website will be well-optimized to increase sales while keeping your customers happy. Furthermore, you can deliver a great customer experience as well. Happy shopping is no longer a mere tagline.

Does your online store have those essential eCommerce features? Have other eCommerce features that help your customers while shopping? Let us know in the comment below 🙂

How To Create Digital Lookbook That Makes More Sales

When it comes to eCommerce, lookbook has become the new tool to promote your products. Most of the time lookbook is identical to fashion products. But you totally can create digital lookbook to showcase many kinds of products in visually appealing style.

While in past magazine played a big role in product browsing, now it has been replaced by digital lookbook. People are no longer flip over the magazine to check the latest collections or a brand new product. They choose to browse products online. Hence, the magazine-pictorial transforms as a digital lookbook. You can see that many popular brands like Zara and Ikea have provided lookbook on their websites.

Main Benefits of Lookbook

create digital lookbook sobariBy providing lookbook, eCommerce stores want to facilitate their customers in taking a good look at their products. When customers have seen the good things, they may be more persuaded to finally buy the items. In addition, it will drive revenue for the stores.

If you’re still not convinced whether you need to create lookbook or not, let’s take a look at the main benefits of it.

Inspire Customers How To Style The Product

While product page or product video gives more information or the reason why they need to buy, lookbook can show the customers the sense of using the product. The shoppers can imagine better on how to use the product well.

Emphasize Your Brand Personality

Through the lookbook image, you can communicate more about your brand personality.  It’s beneficial to raise your brand awareness so that the customers can connect more with your brand. Build up your brand reputation is what you need to gain customers’ trust.

Additional Marketing Tool

Lookbook can present your product better than the product page. By inspiring customers on the best way to use your products, it can be your perfect marketing tool. It will be easier to promote lots of your latest collection simply by sharing the lookbook with your customers. Moreover, lookbook has a higher chance to be shared by the customers than the product itself.

Create Digital Lookbook For Your Products

Note that lookbook is different from a catalog. Lookbook should present the context use of your products and how it can look appealing to your customers.

Decide On The Concept Style

Most lookbooks are created based on the looks, occasion to use, and seasons. It is really helpful to concept lookbook you will create. For example, you can select your furniture goods that will be perfect to complete a modern interior.  Also, remember to show the use of products realistically.

Include Important Elements

High-quality photos, information about products in use, and design that suits your brand are a must on your lookbook page. Make sure that the navigation is easy enough for the viewers and give a brief description of your lookbook. It’s also possible to include video in your lookbook so that it will be more engaging.

Easy To Shop Directly

You may immerse in creating a lookbook that impresses, but stay focus on the main purpose. Lookbook aims to facilitate the buying process of your customers, so lessen the process by inserting direct link to the product page. There are stylish options you can choose to link product page or product quickview in the lookbook:

Integrated Markers (Product Tagging)

create digital lookbook product taggingHovering Over Images

lookbook hoverSimple Links

lookbook linkMake It Mobile-Friendly

This aspect is often forgotten when creating lookbook. As people browse on their mobiles as much as on their desktop, it’s important that your lookbook is looking good on any device.

Alternative: Instagram-based Lookbook

lookbook instagram

If you don’t think that you have much time and energy or even have many products to create digital lookbook, don’t worry. The alternative way you can do is creating the lookbook based on the Instagram feed. You can inspire people by using your customers’ photos or creating flat lay photos. Simply tag the products in use and your Instagram-based lookbook is ready to promote products in a different way.


Lookbook will deliver a rich visual experience to highlight your products. It’s also important that your lookbook is not only appealing but also gain more interest in buying your products.

Our WooCommerce WordPress theme Sobari provides the easiness in creating a visual representation of your products with stylish lookbook. Or when you choose to create Instagram-based lookbook instead, showcase it beautifully with Sobari.

Now it’s your turn to create visually stunning lookbook!

Using Upselling and Cross-selling to Make More Sales

Have you gotten an offer to upsize your drink or add fries to your burger when going to a fast-food restaurant? Those upselling and cross-selling becomes the marketing strategy you’re fine with, even sometimes you will happily take the offers as it is an interesting bargain. You can easily implement upselling and cross-selling strategies on your eCommerce website that will benefit both you and your customers.

The Difference of Upselling and Cross-selling

Some of you might not really understand the meaning of upselling and cross-selling. Upselling is the way to convince your customer to upgrade their purchases. You can suggest them to buy the higher priced, upgraded, or other add-ons of the consideration item.  Take an example when the customer is going to buy a phone. The selected phone only has 2 GB of RAM, then you can persuade your customer to invest a little more for the better version of the phone which has 4 GB of RAM. Another example is when a customer is buying a jacket, you can offer other jackets with better quality or newest collection.

Cross-selling, on the other hand, is the strategy to sell additional items to the customers’ purchases. It lets you recommend items which are the complement to their original purchases. If your customer is going to buy a jacket, you can do cross-selling by offering scarf or dress to wear with the jacket.

In implementing both strategies, you need to avoid recommending products that are irrelevant or will add a high amount to their original purchase. It will make no sense to offer a laptop when the customer is in search of a phone or suggesting shoes as additional items when he/she is looking for socks. Take a look at how Amazon have done upselling and cross-selling on the right way. They manage to increase their sales by 35% when they begin to implement the upselling strategy.

The Benefits of Upselling and Cross-selling

  • Increase conversion rate

Obviously upselling and cross-selling can increase the conversion rate of your eCommerce. Those strategies can encourage your customers to spend more on their purchases.

  • Give more exposure to products

Upselling and cross-selling allow you to inform products that your customers previously didn’t know you have. When they are too focused on their search, they might not realize the alternative product they can get or the complement product they need to use their purchases. In addition, upselling and cross-selling give the customers broaden choices of products.

  • Increase average order value

As upselling and cross-selling can encourage your customer to spend more on their purchases, it will also give you higher average order value. Increasing average order value will result in higher revenue.

  • Raise customer satisfaction

Upselling or cross-selling will enhance customer experience. Good recommendation you give will be helpful for the customers to make a purchase decision. Hence, you can develop a deeper relationship with customers which also improves customers’ lifetime value.

How to Implement Upselling and Cross-selling on Your eCommerce

Before you start upselling and cross-selling on your eCommerce website, keep in mind that the price of recommended products should never be more than 25% of the original purchases. See how ThemeForest can convince you to add extended support only for $17.63 (which save you $23) when you buy our Upscale theme that costs $59.

  • Create packages/bundles

Show your potential customer that they can save more money when buying the bundles. Package the consideration item with other items your customers may forget they need.

  • Promote popular or similar product

Show what most people love to buy or the similar ones of the product that other customers like to check. Usually, you can see this feature on the product page.

  • Promote related item

Besides promoting popular items, you can also promote the related item. Show products that are easily forgotten, such as batteries when customers want to buy a wall clock. You can show the additional items on the product page or checkout page.

  • Offer add-on features

Just like what ThemeForest have done, you can also offer extra service to your product such as a protection plan or a warranty to the product.

  • Provide free shipping for orders over a certain amount

If it possible, offer free shipping when the customers make a purchase on a certain amount. It will encourage them to place an order in the required value. Moreover, your recommendation can help them to choose what they need to add to their cart.

Wrapping Up

Upselling and cross-selling must be well-executed to make them work effectively. They should be a suggestion only that fits the customers’ exact needs, without pushing too hard. The customers will certainly find the friendly suggestion helpful to make the right purchases. Thus you can provide a better customer experience which helps your business to grow.

What do you think about those strategies? Do you like upselling more or cross-selling? Let us know how you implement those strategies on your eCommerce website.