Beginner’s Guide To Improve SEO On eCommerce Website

Improving SEO on eCommerce is a little different than SEO for general websites. As there are a lot of products, SEO on eCommerce will be more focus on on-page SEO as each product should be optimized. There are tons of work to do to improve the SEO. But for the beginning, you can do these steps on your own website without being too technical.

Do Keyword Research

The basic thing in SEO is keywords. Identify keywords of your products. You can also search keywords for your brand. Focus on what keyword that will be used by people who intend to buy your product. It can be simple like ‘winter clothes’ or more detailed like ‘buy brown leather coat for winter’. Moreover, there are many keyword tools you can use. As a starter, you can try Google Keyword Planner.

Remember to determine keywords that have high volume search, and are likely to convert web visitors into customers. If possible try to find the one that will rank your eCommerce website faster. You can start with a keyword that can be a solution to a problem.

Focus On Detailing Title & Content

Now that you have determined keyword for your brand and products, implement those on your content. Time to use your keywords in sentences!

Site Title and Tagline

Site title and tagline are really helpful to the SEO. After writing your brand name as the site title, describe your brand shortly with your brand main keyword as a tagline. For example, we input ‘Women’s Boho Clothing’ as the search queries.

search queries SEO ecommerceThe site tagline of the first ones showing up contains the keyword. They don’t merely write their brand names. They give the main keyword of their brand description; boho clothing for women. Also, input the meta description of your site that will show on the search results.

Don’t forget to make the homepage layout tailored to your brand personality.

Product Name & Description

The common mistakes eCommerce website done is copying manufacturers’ description. Sometimes if the product is self-made, the e-commerce owners don’t bother to write any useful information other than the material used. Don’t copy and paste the description, write your own well. Make it useful to your customers as a thorough description. Write the main selling point first then describe the other information after.

Your product name should also include the category. To illustrate, if you sell a jacket, include the word ‘jacket’ in the product name. Jacket is the common search term so that including it in the product name can improve the SEO. Therefore, when someone searches for a ‘jacket’, your product has the chance to show up in the search result.

Moreover, input the alt text for the product images. The image name file and alt file should be a benefit to your SEO. Instead of IMG001 with blank alt text, use the product keyword as the name of the image and the content of alt text.

Blog Articles

If you keep questioning why eCommerce still need a blog, this is why. Besides sharing information about the products, a blog can be your tool to improve SEO on your store. You can create many articles related to your products and include the specific keywords.  Thus, it can build more engagement with your existing customers and attract potential buyers.

Include Customers’ Reviews

Product reviews from your customers are really helpful to enrich the keyword of your products. This will also gain trust for your potential buyers.

Bonus: Be Active on Social Media

Yes, social media can improve SEO on eCommerce website of yours. You can share your blog articles or promote your new arrival products to build social links to your website.  Show them how your product is what they need without being too salesy.

Manage Site Structure

If you’re using WordPress/WooCommerce, then you already have your website structured well. Site structure helps the search engine bots to crawl your eCommerce website effectively.

Organize Navigation Menu

Your navigation menu must be easy to understand and follow. To make it a simple, display the product category as the main menu. If you sell products for men and women, you can start using them as the main category in the navigation menu.

Use Breadcrumbs

Breadcrumbs make easier to navigate for customers rather than repeating the steps taken before. It will also help the search engine bots to find their way back to the homepage. Therefore, breadcrumbs are effective to improve SEO on eCommerce stores.

Avoid 404 Pages

Having too many error 404 pages won’t get you anywhere. When your product is out of stock/discontinued, it’s better to leave it until restocked or redirect to the product category page. Place a sign-up form so that customers can be notified when the product is back in stock. If you still think 404 page is better, customize the page such as displaying related items so that your customers won’t only see an error message.

Protect Your Website

A secure website can help you to rank better in the search results. Therefore it’s necessary to implement SSL for your website. You can identify it by looking at the address bar, where green lock appears and your website URL begins with https://. It’s not only for improving SEO, but also for securing transactional activities and personal customers data. Your customers won’t continue to proceed their checkout if your website isn’t safe. If you can’t get the SSL certificate, you can try to use third-party service to handle the payment process.

Optimize Website Speed

Whether it’s about improving SEO on eCommerce website or usual blog, the basic thing you need to do is making your website load fast. Before we’re going any further, make sure that your website is quick to load. If your website loads more than 3 seconds, you should try to make it faster.

Ensure It’s Mobile-Friendly

In addition to having a responsive design, your mobile site should deliver the usability for the user too. If you use a WordPress theme, check if it allows you to customize the mobile version of your website.

If you use Sobari as your WooCommerce theme, this aspect is already taken care of. You can customize the look of mobile version so that you can improve usability as well. Sobari has also implement rich snippets to improve your SEO. The rich snippets will display additional information such as star review and price of your product in the search engine results.

 

Now that you have set up the basic things, you can continue to learn the next steps such as building backlinks and canonicalize URL. For the technical SEO, you can ask a developer to do it for you instead. Therefore, this basic guide will take your eCommerce website to be ready for another SEO improvement.

13 Essential Ecommerce Features To Make Shopping Easier

Aside from the basic features, there are other essential eCommerce features that should present in your online store. These features can provide usability and functionality that helps the shopping process. Applying these features can also have a major impact on closing a sale. Otherwise, the shoppers will shy away from your store and you will lose potential buyers.

Here are the essential features to make shopping more convenient for your eCommerce website.

1. Advanced Search & Filter

Improving site search should be a high priority to simplify the shopping process. Instant results or search suggestion will shorten the searching steps. Along with the search feature, product filter should also be optimized. Many eCommerce websites are oblivious to provide good filtering, as only 16% of major e-commerce websites do the right work. In fact, product filter can help customers to find products based on certain features such as most popular categories, color, and size.

2. Product Stock

How many times did you find out that the shirt you want to buy is no longer available in your size? It is such a deal breaker after spending your time in browsing products. Therefore, it will be more suitable to show stock availability not only on the product page but also on the shop page. That way your customers can immediately know the stock availability and faster than checking the product page first.

3. Mobile Optimization

Your customers may use their smartphone or tablet to browse product on your eCommerce website. As they can do that anytime, you should make your website mobile-friendly. Moreover, 54% of shoppers prefer a retailer that makes it easy to buy on several devices and platforms. It is important to make sure that customers can conveniently shop your product on any device.

4. Product Swatches

sobari product swatchesIf you sell a product with many variations, better have the product swatches for it. It is necessary to show how the product looks based on the selected variation. For example, if you sell running shoes with different colors to choose, use product swatches to show the color variation. When a color is clicked, the product photo should change as in the color selected.

5. Wishlist

If you do not have wishlist feature on your online store, go implementing it now. This is a helpful feature for your customers when they have an interest in a product but can’t make a purchase at that time. When customers can bookmark item into their wishlist, they can find the product immediately when they are ready to buy. Providing wishlist is way more effective to reduce the rate of cart abandonment.

6. Size Guide

Size guide is the one of the essential element on the product page. Yet so many eCommerce sites don’t bother to give the proper ones, which lead to increase the number of product return. Don’t make the same mistake especially when you’re running a clothing website. Include detailed size information for your customers so that they can be sure which one they should take.

7. New & Popular Products

Don’t make it hard for customers to locate your latest collection. Display new products on your homepage to simplify the way to buy the latest items. Simple touch like ‘New’ badge can also help your customers differentiate the new products. In addition, you can also feature your popular or best-selling products.

8. Related Items

The ‘You May Also Like’ or related product display on the product page will be useful for product discovery. You can offer items related to the product your customers are checking or similar items that might be better a choice for them.

9. Simple Checkout

Too long or complicated checkout process will drive away potential customers. Eliminate unnecessary steps so that your customer can easily place their order. Make it easier for them to choose the payment method and shipping options. Don’t forget to inform other details such as how long the delivery process will take.

 

Besides making shopping easier, these additional features are also useful for richer user experience on your eCommerce website.

10. Product Video

Product video will be convenient to show the product in real action. It can reassure your customers about the product even though they can’t check it physically. Thus, product video will reduce the hesitation in the buying process.

11. Product Tagging

lookbook product taggingWhen you’re creating a lookbook, product tagging will give shortcuts to the product pages. Your customers don’t have to do research by themselves just to buy the clothes displayed on your lookbook. Save their time and gain more conversion.

12. Instagram Shop

Instagram feed can be your alternative for lookbook of your product. Having tap to view product details in your Instagram post surely can make the shopping more convenient.

13. Integrated Chat Support

Live chat has become a helpful feature as it’s quick and convenient. Your customers can get the answer they need about the products immediately. In general, you can deliver better customer support through the live chat.

These extra features can be found in our minimalist WordPress WooCommerce theme, Sobari.

 

With all the essential eCommerce features, your website will be well-optimized to increase sales while keeping your customers happy. Furthermore, you can deliver a great customer experience as well. Happy shopping is no longer a mere tagline.

Does your online store have those essential eCommerce features? Have other eCommerce features that help your customers while shopping? Let us know in the comment below 🙂

How To Create Digital Lookbook That Makes More Sales

When it comes to eCommerce, lookbook has become the new tool to promote your products. Most of the time lookbook is identical to fashion products. But you totally can create digital lookbook to showcase many kinds of products in visually appealing style.

While in past magazine played a big role in product browsing, now it has been replaced by digital lookbook. People are no longer flip over the magazine to check the latest collections or a brand new product. They choose to browse products online. Hence, the magazine-pictorial transforms as a digital lookbook. You can see that many popular brands like Zara and Ikea have provided lookbook on their websites.

Main Benefits of Lookbook

create digital lookbook sobariBy providing lookbook, eCommerce stores want to facilitate their customers in taking a good look at their products. When customers have seen the good things, they may be more persuaded to finally buy the items. In addition, it will drive revenue for the stores.

If you’re still not convinced whether you need to create lookbook or not, let’s take a look at the main benefits of it.

Inspire Customers How To Style The Product

While product page or product video gives more information or the reason why they need to buy, lookbook can show the customers the sense of using the product. The shoppers can imagine better on how to use the product well.

Emphasize Your Brand Personality

Through the lookbook image, you can communicate more about your brand personality.  It’s beneficial to raise your brand awareness so that the customers can connect more with your brand. Build up your brand reputation is what you need to gain customers’ trust.

Additional Marketing Tool

Lookbook can present your product better than the product page. By inspiring customers on the best way to use your products, it can be your perfect marketing tool. It will be easier to promote lots of your latest collection simply by sharing the lookbook with your customers. Moreover, lookbook has a higher chance to be shared by the customers than the product itself.

Create Digital Lookbook For Your Products

Note that lookbook is different from a catalog. Lookbook should present the context use of your products and how it can look appealing to your customers.

Decide On The Concept Style

Most lookbooks are created based on the looks, occasion to use, and seasons. It is really helpful to concept lookbook you will create. For example, you can select your furniture goods that will be perfect to complete a modern interior.  Also, remember to show the use of products realistically.

Include Important Elements

High-quality photos, information about products in use, and design that suits your brand are a must on your lookbook page. Make sure that the navigation is easy enough for the viewers and give a brief description of your lookbook. It’s also possible to include video in your lookbook so that it will be more engaging.

Easy To Shop Directly

You may immerse in creating a lookbook that impresses, but stay focus on the main purpose. Lookbook aims to facilitate the buying process of your customers, so lessen the process by inserting direct link to the product page. There are stylish options you can choose to link product page or product quickview in the lookbook:

Integrated Markers (Product Tagging)

create digital lookbook product taggingHovering Over Images

lookbook hoverSimple Links

lookbook linkMake It Mobile-Friendly

This aspect is often forgotten when creating lookbook. As people browse on their mobiles as much as on their desktop, it’s important that your lookbook is looking good on any device.

Alternative: Instagram-based Lookbook

lookbook instagram

If you don’t think that you have much time and energy or even have many products to create digital lookbook, don’t worry. The alternative way you can do is creating the lookbook based on the Instagram feed. You can inspire people by using your customers’ photos or creating flat lay photos. Simply tag the products in use and your Instagram-based lookbook is ready to promote products in a different way.

Conclusion

Lookbook will deliver a rich visual experience to highlight your products. It’s also important that your lookbook is not only appealing but also gain more interest in buying your products.

Our WooCommerce WordPress theme Sobari provides the easiness in creating a visual representation of your products with stylish lookbook. Or when you choose to create Instagram-based lookbook instead, showcase it beautifully with Sobari.

Now it’s your turn to create visually stunning lookbook!

Improve eCommerce Search Feature for a Better Customer Experience

Have you seen an eCommerce site that doesn’t have a search feature? You might find it displeasing if a web store doesn’t let you search for a product you need. According to eConsultancy in 2012, 30% of visitors will use the eCommerce search feature when they visit the web store. That study makes sense because people demand to get anything fast in this digital era.

Furthermore, if you have an eCommerce site, especially with lots of products, making your customers search the shop pages thoroughly to find a product is absolutely ridiculous. You need to provide a search feature so that your customers don’t have to waste their time. Now, let’s learn how to optimize the eCommerce search feature that gives your customers a better experience when shopping in your web store.

Make the Search Bar Clearly Visible

search barWhen customers land on your web store for the first time, they should spot the search bar shortly. Most eCommerce sites place the search bar on the header; where people can instantly see it when they arrive at the site. Make the search bar quickly recognizable and put it on the top of your site. Also, make sure that customers can find the search bar on every page.

Don’t hide the search bar from the sight of your customers by placing it outside the header. The customers usually have a particular product in mind they want to buy. If they can’t see the search bar on your site, they might leave your site immediately and find other stores where they can find the product easier.

Apply Various Search Queries

Don’t limit the search query only by the name of the product as your customers might search a product by its attribute. Make it possible to look for a product by product type, description, color variation, brand, and SKU code. This way, when your customers don’t remember the name of the product, they can use other queries to find what they’re looking for.

Pay attention to the synonym and symbol of the search query too. If you list your product as ‘t-shirt’, make it discoverable even though the customers search for a ‘tshirt’ or ‘tee shirt’.

Provide Relevant Results

Imagine if you were looking for red shoes on a web store, the search result gave you nothing related such as displaying a red bag. You would be annoyed as you had searched for a specific thing, but other irrelevant results still came up. Don’t make your customers feel that way.

Ensure the search results on your site are what your customers expect to find. In addition, set your search feature to display relevant results although the customers misspell the keyword. They will thank you to not make them retype the query.

Use Auto-Suggestion

Auto-suggestion can save your customers’ time. It guides your customers to find what they need faster. Auto-suggestion also minimizes the search error like misspelled keyword that happens often. Bottom line, you can reduce the number of steps your customers take in searching products.

Other than auto-suggestion for the search query, you can implement instant result in your search feature.  As the customers start typing the search query, the result will display suggested products instantly.

Give Options to Narrow the Result

upscale ecommerce search feature 2Allow the customers to narrow the results before they start searching. Most eCommerce sites have done it by providing category options to choose in the search bar. You can also provide product filter to narrow the search such filter by price or filter by colors. Besides filters, the option to sort products is useful on the result page to help the customers locate the desired product.

In case the product is not available when your customers narrow it down, you can display alternative products. Of course, the alternative product should be based on what have been searched by them.

 

eCommerce search feature is fundamental as it helps the customers to find relevant products quickly and easily. The search feature should be simple and easy-to-use, but give exactly what the customers want. Thus, it’s necessary to optimize the search feature for improving the customer experience, which can also result in increasing the conversion.

Have you optimized the eCommerce search feature on your site? What do you think as the important thing to have in the feature? Let me hear your thought on the comment section 🙂

Using Upselling and Cross-selling to Make More Sales

Have you gotten an offer to upsize your drink or add fries to your burger when going to a fast-food restaurant? Those upselling and cross-selling becomes the marketing strategy you’re fine with, even sometimes you will happily take the offers as it is an interesting bargain. You can easily implement upselling and cross-selling strategies on your eCommerce website that will benefit both you and your customers.

The Difference of Upselling and Cross-selling

Some of you might not really understand the meaning of upselling and cross-selling. Upselling is the way to convince your customer to upgrade their purchases. You can suggest them to buy the higher priced, upgraded, or other add-ons of the consideration item.  Take an example when the customer is going to buy a phone. The selected phone only has 2 GB of RAM, then you can persuade your customer to invest a little more for the better version of the phone which has 4 GB of RAM. Another example is when a customer is buying a jacket, you can offer other jackets with better quality or newest collection.

Cross-selling, on the other hand, is the strategy to sell additional items to the customers’ purchases. It lets you recommend items which are the complement to their original purchases. If your customer is going to buy a jacket, you can do cross-selling by offering scarf or dress to wear with the jacket.

In implementing both strategies, you need to avoid recommending products that are irrelevant or will add a high amount to their original purchase. It will make no sense to offer a laptop when the customer is in search of a phone or suggesting shoes as additional items when he/she is looking for socks. Take a look at how Amazon have done upselling and cross-selling on the right way. They manage to increase their sales by 35% when they begin to implement the upselling strategy.

The Benefits of Upselling and Cross-selling

  • Increase conversion rate

Obviously upselling and cross-selling can increase the conversion rate of your eCommerce. Those strategies can encourage your customers to spend more on their purchases.

  • Give more exposure to products

Upselling and cross-selling allow you to inform products that your customers previously didn’t know you have. When they are too focused on their search, they might not realize the alternative product they can get or the complement product they need to use their purchases. In addition, upselling and cross-selling give the customers broaden choices of products.

  • Increase average order value

As upselling and cross-selling can encourage your customer to spend more on their purchases, it will also give you higher average order value. Increasing average order value will result in higher revenue.

  • Raise customer satisfaction

Upselling or cross-selling will enhance customer experience. Good recommendation you give will be helpful for the customers to make a purchase decision. Hence, you can develop a deeper relationship with customers which also improves customers’ lifetime value.

How to Implement Upselling and Cross-selling on Your eCommerce

Before you start upselling and cross-selling on your eCommerce website, keep in mind that the price of recommended products should never be more than 25% of the original purchases. See how ThemeForest can convince you to add extended support only for $17.63 (which save you $23) when you buy our Upscale theme that costs $59.

  • Create packages/bundles

Show your potential customer that they can save more money when buying the bundles. Package the consideration item with other items your customers may forget they need.

  • Promote popular or similar product

Show what most people love to buy or the similar ones of the product that other customers like to check. Usually, you can see this feature on the product page.

  • Promote related item

Besides promoting popular items, you can also promote the related item. Show products that are easily forgotten, such as batteries when customers want to buy a wall clock. You can show the additional items on the product page or checkout page.

  • Offer add-on features

Just like what ThemeForest have done, you can also offer extra service to your product such as a protection plan or a warranty to the product.

  • Provide free shipping for orders over a certain amount

If it possible, offer free shipping when the customers make a purchase on a certain amount. It will encourage them to place an order in the required value. Moreover, your recommendation can help them to choose what they need to add to their cart.

Wrapping Up

Upselling and cross-selling must be well-executed to make them work effectively. They should be a suggestion only that fits the customers’ exact needs, without pushing too hard. The customers will certainly find the friendly suggestion helpful to make the right purchases. Thus you can provide a better customer experience which helps your business to grow.

What do you think about those strategies? Do you like upselling more or cross-selling? Let us know how you implement those strategies on your eCommerce website.

The Basic Guide of eCommerce Offers To Drive Your Revenue

A marketing strategy for eCommerce that you’re still afraid to try is using offers. It’s acceptable that you’re not really interested in using offers because you don’t want to harm your eCommerce business. But if you do it in the right way, eCommerce offers can drive revenue to your business and help you to keep the loyal customers.

To Offer or Not To Offer

Before you jump in right in, surely you have to consider the pros and cons of using offers to promote your eCommerce website. Note that the eCommerce offers can be a discount, coupon, free gift, or free shipping.

Pros

  • Better marketing strategy

Who doesn’t love discount? Your offers may attract your potential customers, even attract new visitors to your website and get to know more about your business.

  • Increase conversion

If done properly, your promotion makes you easier in selling your products

  • Clear the old stock

The quick way to unload your inventory is selling it with an offer.

  • Boost customer loyalty

If your customers are satisfied when getting your product before, getting it again with special offers surely will keep them to come back.

  • Drive more traffic

The more people visit your eCommerce website, the more they know about your brand. Offers let you increasing brand awareness and the traffic as well.

Cons

  • Attract unloyal customers

Beside your loyal customers, there’s also a chance that you will have customers who won’t buy your product unless there’s a sale for it.

  • Decrease profit

It’s unavoidable when you give offers. To ensure that you’re killing your business, take a look at your margin first before deciding to try giving offers

  • Devalue your brand

If you’re not careful in giving offers, your brand will be in danger. For example, the quality of your product will be questioned as you rarely sell it on the normal price.

  • Start a price war

As there are so many eCommerce stores out there, having special offers can lead you to a price war because your competitors can also have one. However, you should avoid a price war. It’s not worth it to hurt your brand and margin just for short-term benefit.

Type of Offers

Here are the basic and simple types of offering you can try to use for your eCommerce offers:

First-Time Shopping Offer

Successfully having someone to visit your eCommerce website for the first time doesn’t mean your work ends here. Getting them to make a purchase is tougher. That’s why you should make a great start by giving a discount for their first purchase.

Volume/Cart Size Offer

Another popular method you’re likely to see is volume or cart size offer. The offer can be free shipping or discount with minimum purchase. It can help your upselling or cross-selling tactic too.

Email Subscription Offer

Like the first-time offer, you can give an offer for people to subscribe your newsletter. With this type of offer, not only conversion will be increased, but you can also get their email address to build your newsletter list.

Holiday Offer

It’s the well-known time to get new customers and bring back your past customers! You can join the other eCommerce websites to create a special offer on holiday seasons such as Black Friday and Christmas.

Retargeting Offer

You can use offers to get your previous customers return back to your website. It’s easier to keep your old customers than trying to bait new ones. Furthermore, you can also bring back those who abandon their shopping cart to continue their checkout on your website.

How To Use Offers

  • Make them know what you’re offering. Place the announcement at where people will see, such as using promo banner in Upscale.
  • Don’t make offers for your signature or popular products. Use it for the product that won’t sell instead.
  • Give expiry date to create the sense of urgency. Limited time offer will make the offer much more effective for your business and not hurt your brand.
  • If you choose to give coupon code, don’t make it too hard for customers to type. FALL17 is better than F56HB7, right?
  • Priority your loyal customers to receive the offers. Send them an email with a coupon code that they will happily use when buying your products again.
  • Determine the length of time to target the cart abandoners with your offer. For the first try, you can target them 24 hours after they abandoned their cart.

 

If you’re using WooCommerce as your eCommerce platform, you can easily offer free shipping and create coupon codes for discounting product or cart size offer. Thus, if you need more, our WooCommerce-based theme Upscale has provided everything for the basic strategy of your eCommerce offers such as sale page and newsletter pop-up.

What type of offers did you try to use and what work best for your eCommerce business? Tell us your experience in using offers in the comment section 🙂

Amazing Persuasion Technique on eCommerce Website

What really persuade you to make a decision in shopping? Most of the time you don’t realize it at all. It’s the same with your customers. It’s not only the layout of your website or the products that persuade people to make a purchase. In fact, many elements in the website have a persuasive role. Let’s learn how those elements can improve persuasion on eCommerce site of yours.

Utilize the power of scarcity

What will you do when the product you want is on sale until tomorrow? Or how if the product only has 5 stocks left? Most likely you will put that product in your cart immediately. Reduce the procrastination to buy the product by:

  • Using countdown timer or time reminder for special deals
  • Highlighting the short supply of a product

Reciprocate for the conversion

Return the favors to your customers who make a purchase! Your little gift surely makes them happy to buy something from your store. You may give them:

  • Free shipping and/or free return
  • Discount or promo code for newsletter signup

Use social proof to kill hesitation

Social proof also has a role in people’s decision. Before your potential customers finally click that add-to-cart button, they will seek others’ experiences on using the product. Here are a few ways to ensure them that they make a good decision to buy the product:

  • Display review from other customers
  • Show recommended or popular items
  • Enable social shares and show the share counts if possible

Keep the customers and their commitments

Small things you do allow you to receive a commitment from your potential customers. This commitment can lead your potential customers to buy. After that, they can also turn into returning customers. For example, asking to follow your brand’s social account can generate a conversion in the future, as the posts may persuade the followers to make a purchase. Other ways to gain their commitment are:

  • Newsletter signup
  • Wishlist
  • Creating account, recommended being done after the first checkout

Build the authority of your brand

Due to the high chance to fall for a scam when shopping online, you need to reassure your potential customers that your brand is not. You need to gain their trust so that they will gladly make a purchase on your eCommerce site. What you can do:

  • Show your and your brand’s profiles (about me section)
  • Displaying security certificates of your site
  • Creating blog section for SEO optimized

Make them notice your interesting offer

Sometimes you can’t see what you’re searching for although it’s right in front of you. Make sure it won’t happen to your customer by:

  • Selling the related item on the checkout page
  • Displaying promotional banner to highlight your value offers

Make your product more ‘real’

Another doubt that arises when buying something online is that people don’t have any idea how exactly the product is. That’s why some people still prefer to buy from a physical store. You can ensure people about your product by writing the detailed description along with:

  • High-quality product photos
  • Product video; so they can have an idea how it is in use

 

Thus, these invisible forces are effective to persuade your potential customers into buying. Note that you shouldn’t abuse them as your brand’s reputation will be ruined if they become too obvious.

Upscale, our new-released WooCommerce WordPress theme, is already packed with those persuasion methods you need, in a stylish and elegant layout. Promo banner, product videos, everything you need can be done by installing Upscale!

If you have any thoughts or questions about the persuasiveness in eCommerce site, please leave a comment below 🙂

How to Boost Your Sales With Product Video

The use of product video is getting more popular for eCommerce. It is because product video helps to reassure the customer about the product even though they can’t check it physically. Many big eCommerce retails such as Amazon have been using product video to provide customers with as much information as possible about the products.

Furthermore, using product video as the eCommerce strategies it’s not only for the big retailers. In this article, you will learn how to boost your sales with product video in the right way.

Benefit of Using Product Videos

  • Increase conversion

Yes, obviously product video can drive more sales. According to Animoto, 96% of US consumers find videos helpful when making purchase decisions online and 73% of US adults are more likely to purchase after watching the product video. It means video can effectively persuade visitors to buy the product. Because when they understand the product clearly, they won’t hesitate to buy it right away.

  • Make product detail more captivating

Product video conveys the information to your customer better and more quickly. When they watch the video, your customers will be more engaged and have a better idea about the product. This way you can also captivate the customers even though they are lazy to read the details. Instead of only using text and images, it will be better to show the product in action.

  • Reduce return rate

As the video shows your product in real use, your customers can be more certain about their expectation. The common issue for shopping online is that people become disappointed when they receive their purchase. It is because the product doesn’t meet their expectation, and then they will return the product. With product video, you can prevent this issue and reduce the return rate.

  • Further improve of SEO

When you search something on Google, the search result will be a mix of the web list (which is the regular results), video, image, news, maps, and other mediums. If you create a video, there’s a chance that the video search result will include your video, which can be a good thing for SEO ranking of your eCommerce. In fact, according to Search Engine Land, videos show up 14% of the time in search results.

  • More shareable

A video will simplify your work to promote your eCommerce as it tends to get more shared and clicked than plain text. Moreover, you can increase the social sharing which is good for the SEO and social proof.  Dollar Shave Club is the example of how they can build their brand by creating product video that was viral.

Product Video You Can Create

You need to choose the right video for your products. Here are a few types of product video you can try to create:

  • Product demo, which shows the product in detail and from different angles. You can see this video on fashion eCommerce such as ASOS and Zappos.
  • How-to, which let viewers learn to use the product along with its function. You can see this video on various eCommerce such as Sephora and Tassimo.
  • Review, which let people watch customers’ opinion about the product. This video can build more authority and trust for your potential buyers. The Body Shop create review product videos that feature beauty bloggers who use and review the products.

Whatever type you choose, product video should answer these questions:

  • What are the key features of the product?
  • How can those key features solve the problems?
  • What questions that are frequently asked by the customers about the product (e.g. product variation)?
  • Is there any story that would make your product more appealing?

Start with a small budget before you invest a lot for product video. If you can’t do it by yourself, you can search for help on Fiverr for the low cost. And when you’re ready to invest more, you can get help from professional video marketing service.

Best Practice Tips

  • Determine how and where you want to use it: Is it going to be on the product page or will be a greeting video when people arrived at the homepage? If you’re using Upscale, you can easily assign product video on your website in the designated place.
  • Encourage people to view: Make sure that people can easily view it; accompany it with button and engaging thumbnail.
  • Keep it short and high quality: Keep it as short and informative as it can be. Also, make sure your video is high quality enough to show.
  • Optimized for SEO: Allow search engines to index video content on your pages by inputting the video metadata.
  • Optimized for mobile: Check if the product video can be properly viewed on the mobile version.

Using product videos on your eCommerce website will lead you to better conversions and take your business to the next level. Even a simple video showing the products in use can take away some of that hesitation from the buying process.

Have you tried implementing product video on your eCommerce website? What do you think of using product video? Don’t hesitate to share your experience in the comment section below!

Introducing : Upscale Theme for eCommerce Websites

Are you still wondering how you can build an eCommerce website by yourself? In this article, I will explain how you can easily build an eCommerce website based on WordPress and WooCommerce using our newly-released theme Upscale theme.

WooCommerce and Upscale Theme Overview

WooCommerce

When you try searching for an eCommerce platform, WooCommerce certainly will come up as it is the popular one. It actually is a WordPress plugin, meaning that the basic thing you need to do to build your store using WooCommerce is to get the self-hosting WordPress. WooCommerce offers you much cheaper cost with more flexibility to build your eCommerce, and it is mostly compatible with other WordPress plugins. If you have an existing web, you don’t need to worry to create a separate web for selling products. Furthermore, you can read the article here to know the reason why you should choose WooCommerce.

Upscale Theme

Moreover, Upscale is a premium WordPress theme designed for those who want to build an eCommerce website providing a great online shopping experience.  Upscale is created to fully support WooCommerce’s capability while keeping the design pleasant and modern in order to create the perfect buying atmosphere. With plenty options of customization and features in it, you have your own control and flexibility to customize the theme so that it can suit your brand. The present of Visual Composer and Revolution Slider in Upscale facilitate the easiness of building pages and creating a slider to enhance the display of your website.

The basic things you need in an eCommerce store, of course, have been covered. You can sell physical and digital products with WooCommerce, and it can be your own products or affiliate ones. You can also encourage your customers to rate and write a review for purchased products within the review section which will be helpful for the others to make their purchase decision. Sale tax, currency, payment method are easy to configure and eCommerce basic features such as quickview and wishlist are built-in in Upscale. And for comfortable customization, Upscale theme provides live preview which will be handy to set up the appearance of your store.

Leverage the Main Features

  • Lots of Layouts for Shop Page and Single Product

What’s not to love when you can have different layouts for each product page? Upscale lets you have 6 distinct appearances, both for the product page and shop page. 6 layout options for each clearly gives you more variations to be outstanding.

  • Header & Footer Builder

header builder

Pages are easily built in Upscale, so are header and footer! Simply drag and drop the header or footer elements to create the layout you want. To make it easier (as if it’s not already easy!), you can choose a preset layout for header and footer before you drag and drop the elements.

  • Product Tagging

product tagging
Despite creating a shop, you can create lookbook, blog, and portfolio on your eCommerce site. And the awesome thing is that you can link the contents on them to your products conveniently. It’s all possible using the product tagging feature in Upscale. When you upload an image, you can place tag buttons in it. The buttons will show the short information of the products, and guide the shoppers to the product pages when they click the product link.

  • Fast Checkout

direct checkout

Clear out all distractions when your customers don’t need them at all. Upscale theme can make the checkout process faster and simple by providing direct checkout button. So when they only need to buy a certain product, they can bypass the cart stage and directly go to the checkout page.

  • Product Video

 

The power of videos is still strong and we can see that many eCommerce stores take advantage of video. They feature videos on their product pages to show their product in motion. You can join them as you can add product video on the product page. When your customers click the play button, they can see your product in action and of course, help them to make their purchase decision.

  • Sticky Add To Cart

Upscale provides sticky add to cart button which is essential for the mobile version or if you have detailed product description. After reading the product detail thoroughly and decide to purchase the product, the customers don’t need to scroll back to the top of the page. They can click add to cart button anywhere and ready to check other products or go to the checkout process. Thus, you don’t need to insert CSS or modify any code to make this happen, you just only need to enable the sticky add to cart button and everything’s done.

  • Color Swatches and Product Gallery

Displaying only dropdown options for product variation becomes boring sometimes, right? But you don’t need to find an additional plugin when you want to display the variation options in swatches mode. You can set up the swatches right from the product setting when you add a product. The variation of the product can be color swatches or image swatches. If you have custom variation beside color such as pattern, you can upload your own images showing the pattern and it will be displayed the same as the color swatches. Once the shoppers click on the swatches, the displayed product gallery will change based on the variation.

Build with Upscale Theme

  • Getting Started: Install Upscale Theme and WooCommerce

After managing your domain name and web-hosting, what you need to do is installing Upscale from your WordPress dashboard. Navigate to Appearance > Themes, upload the Upscale zip file, then install and activate the theme. Upscale has included WooCommerce plugin, so you only need to install and activate the required plugins after installing the theme.

Don’t forget to activate your Envato Toolkit so you can receive theme update directly on your WordPress dashboard.

  • Copying The Look: Install Demo Layout

You don’t need to create your store from scratch because Upscale has one-click demo installation. Choose one of the demos in Upscale then with a click, you will have a beautiful layout on your store. If needed, you can do few customization such as changing the color elements.

  • Organizing Store: Add Products

The next step is adding your collection on the web! After setting up the appearance, you can upload the products you sell. From your WordPress dashboard, go to Products > Add Product. There you can add product images, product details, and even customize the page layout within the Dahz setting. If the product has various options, don’t forget to set the product type as variable product so you can create color/image swatches later.

  • Enhancing The Display: Maximize Theme Functionality and Shortcodes

Now that you’re almost ready to open your store, you can take advantage of Upscale’s features. For instance, you can create newsletter pop-up for signup form, setup megamenu, and create lookbook. The shortcodes in Upscale can also help you to improve the appearance of your page. Product tagging, product carousel, and video banner are the example elements you can add to the post or page content of your website using Dahz shortcodes.

Users can refer to the Upscale’s online documentation as the guidance to leverage the theme’s capability.

Wrapping Up

Upscale is suitable if you want the simplicity and flexibility to build an eCommerce website. Thus, it shows that you can create an amazing web store and deliver a great shopping experience even though you don’t know a thing about coding or building a website before. Hopefully, you can create whatever store you have in mind with it.

Do you use Upscale theme to set up your eCommerce website? What feature do you like the most from the theme? Let me know your experience of creating eCommerce website with Upscale in the comment section below.