Google AMP for Small Publishers: Why It’s Important To Enhance Mobile Experience

Google AMP has been quite a buzz among online publishers. The web-publishing standard has gained the attention as it makes content loads faster on mobile.  The fact that most people have been accessed digital content using mobiles attracts big publishers to sign up for Google AMP immediately.

But what’s in Google AMP for small publishers? Could it be a miracle or disaster for ones who are still climbing to the top?

To learn more about Google AMP you can check the official website or read our article about it.


The Good Side

Engaging Mobile Experience

Obviously, the purpose of faster loading time in Google AMP is to make sure that people can read the content instantly. No one likes to wait, especially when browsing on mobile. In fact, a slow website can lead people to search for similar content on another website. When your website loads fast, readers can click and scroll with ease, therefore, they won’t hesitate to read more contents on your website. That will be good to increase the number of your readers while also decreasing the bounce rate.

Allowing Ads Revenue

Even though monetization of your content may not as effective as the big publishers, it still works. You can display ads on the AMP version of your content to generate revenue. The appearance might be stripped-down, but you certainly can get the most out of it. Thus, you can display ads optimized with AMP Ads Initiative. Still, there’s no harm to use Google AMP even though you’re not considering to display ads on your growing site.

Where The Readers Are

Google is where people search for everything on the internet and where your readers come from. A user may google something related to your content then stumble upon your website. That’s when a better chance delivered by Google AMP for small publishers to capture the attention on mobile. As said before, people are more likely to access content on mobile. Google AMP can make way in finding new readers for your content more effectively.

Indirect Ranking Factor

Google said that AMP doesn’t affect the site rank in search results. But do you remember the factors of good SEO? Two of them are page speed and mobile-first user experience. And those are what Google AMP intend to. Even the big publishers use it, so Google AMP must be something to consider to improve the SEO of your website.

Easier Implementation

It’s true that Google AMP sounds so technical. But if you use CMS such as WordPress, things are way easier. There are plugins you can use to simplify the process such as AMP plugin. Even better to use a theme that is optimized for Google AMP like Onfleek. It’s obviously won’t take too much cost of your budget.


The Bad Side

No Direct Traffic to Website

The main issue arising is that Google AMP directs the readers to their internal domain, not yours. This is because using Google URL will ensure the page to load quickly. Publishers are afraid that displaying Google URL instead of their own links will hurt their strategy in building brand awareness. To address the concern, Google has allowed publishers to display original links directing users to their website.

Separated Web Analytics

As the referred links are different, you also need a different analytics for both. The code used for Google AMP in analytics is different with the regular website. Therefore Google AMP analytics won’t be integrated to other sources of your website’s traffic. You can’t analyze all traffic at once.

Reducing Some Elements

If you use a pop-up form for newsletter subscription, forget it in AMP version. Google AMP gets rid of everything that destroys seamless user experience like pop-up and sidebar widgets. You need to sacrifice those elements for a better mobile user experience. Say goodbye to new subscribers of your publishing website.



Optimizing the user experience is a must-do for all websites including your media website. It will make sure that readers will be more engaged with your contents no matter what device they use. Engagement is the important thing to grow your publishing site and Google AMP can help you reach it. Surely there are drawbacks of Google AMP for small publishers to consider. But overall, Google AMP can be a powerful and effective tool for small publishers to grow their readers by delivering a better mobile experience.

Have you tried implementing Google AMP for your website? Does Google AMP do a good job to serve what you need? I’d love to know your experience.

Google AMP: Speeding Up Your Mobile Performance

If you don’t live in a nutshell, surely you must have heard of Google AMP (Accelerated Mobile Pages). This project is quite a buzz because the goal is to improve website’s performance on mobile devices. But how does it really affect you? Continue reading “Google AMP: Speeding Up Your Mobile Performance”

Onfleek Changelog

Last Update : V.2.2 (25 August 2020)

  • Fixing : Issue JS Color Picker
  • Update : Plugin WpBakery Composer v 6.3
  • Update : Plugin Revslider v 6.2.22

V.2.1 (14 August 2020)

  • Compatibility : WordPress 5.5
  • Update : Plugin AMP version 1.5.5
  • Update : Plugin Popular Post Edited By DAHZ

Last Update : V.2.0.2 ( 03 July 2020 )

  • Added : File XML for Imported Demo Data
  • Update : Plugin AMP version 1.5.4
  • Fixing : Social Media Share Thumbnail Facebook

Onfleek V.2.0.1 ( 20 Mei 2020 )

  • Fixed : DF Popular Post
  • Update : Plugins

Onfleek V.2.0 ( Release Date : April 20 , 2020)

  • Added Compatibility WordPress 5.4
  • Added Compatibility PHP 7
  • Fixed : Share Count Issue
  • Fixed : Youtube Thumbnail Issue
  • Update : Plugins

Onfleek v 1.8.5 ( Release Date : November 22, 2017 )

  • Update : Plugin Visual Composer v 5.4.4
  • Updated Plugin Revolution Slider v
  • Fixed : Not Translated String
  • Fixed : Post Carousel 1 Image Issue
  • Fixed : Post Carousel 8 Responsive Issue

Onfleek v 1.8 ( Release Date : October 18, 2017 )

  • Update : DF VC Extender Shortcode to version 1.2.5
  • Update : DF Social Media Oauth Init to version 0.4
  • Update : Plugin Visual Composer v 5.4.2
  • Add : Enable / Disable Author Box on single post
  • Fixed : Change Logo Permalink From site_url() to home_url()
  • Fixed : Video Playlist Shortcode Issue : Image Still Not Change After Choosen The Next Video
  • Fixed : Sticky Logo Issue Appearing So Big At Single Post Header
  • Fixed : Single Post Comment Count Still Appear When At Options Is Already Disabling It
  • Fixed : Sticky Post Title And Prev Next Pagination Trim Words Issue
  • Fixed : Breadcrumbs Still Appering When The Option Already Disabling It
  • Improve : Social Share Issue, Note : Only Facebook, Pinterest and LinkedIn Who Still Have Share Count Value Counted

Onfleek v 1.7.6 ( Release Date : July 17, 2017 )

  • Add WordPress 4.8 Compatibility
  • Update : df_social_media plugin to version 0.3.3
  • Update : Import Demo Installation File
  • Fixed : Facebook & Twitter auto post issue

Onfleek v 1.7.5 ( Release Date : May 10, 2017 )

  • Fixed Various Bugs
  • Added new demo installation Liberate
  • Update Plugin Visual Composer v 5.1.1

(the beta version of 1.6.1 to 1.7.4 is development only)


Onfleek v 1.6.0 ( Release Date : March 22, 2017 )

  • Added Custom CSS option for AMP version
  • Updated Plugin Visual Composer v 5.1
  • Updated DF VC Extender v1.2.2
  • Updated DF Social Media v0.3.2
  • Fixed Theme Error When AMP Not Installed
  • Fixed Shortcode Block Error
  • Fixed Responsive Issue
  • Fixed Category Color Issue
  • Fixed Image Cropping Issue
    Fixed AMP Logo Microformat
  • Fixed Post Share Value Issue

Onfleek v 1.6.0 ( Release Date : December 21, 2016 )

  • Fixed AMP Header Style for new version AMP Plugin
  • Updated AMP google analytics
  • Fixed Shortcode Post Carousel 7
  • Fixed Orderby from ID to Date
  • Fixed Twitter Follower on Social Account Widget
  • Fixed Widget Ads 300 Google Code
  • Fixed Top Post Grid 5 on Mobile
  • Fixed Mobile Menu
  • Fixed HTML in Footer & Subfooter
  • Fixed Infinite Scroll
  • Added Compatibility with WP 4.7
  • Added option hide sidebar on mobile view
  • Updated Plugin Visual Composer v 5.0.1
  • Updated Plugin Revolution Slider v

Onfleek 1.5.0 ( Release Date : November 9, 2016 )

  • Fixed: Image Cropping System
  • Fixed: page category background in boxed layout
  • Improvement : HTML is allowed in listicle
  • Updated: JSON Google API
  • Fixed: Sidebar in mobile view
  • Improvement: Demo import efficiency
  • New: Advertising area in AMP layout
  • Updated: Google font JSON
  • Auto Post Facebook & Twitter Option
  • Bugs Fixing and Performance Optimization

Version 1.4.0 ( Release Date : September 21, 2016 )

  • Fixed: google font HTTPS issue
  • Fixed: AMP HTML
  • Fixed rich snippets for review-based articles
  • Fixed: category header
  • Fixed: infinite load for grid layout

Version 1.3.0 ( Release Date : August 19, 2016 )

  • Added google structured data for NewsArticle
  • Removed Ads Section if there’s no Ad Uploaded
  • Fixed lightbox issue
  • Added Compatibility with WP 4.6
  • Limit Post title character in sticky header

Version 1.2.0 ( Release Date : August 11, 2016 )

  • New Option: Avoid Duplicate Posts in a page
  • New Option: Overwrite Default Excerpt with Custom Text
  • Improvement: Query Load
  • Fixed: attachment page styling Issue
  • Fixed: side area option Issue
  • Fixed: Blurry Images in post carousel 6 shortcode

Version 1.1.0 ( Release Date : August 3, 2016 )

  • Styling for Lazyload and Footer Menu
  • Facebook OAuth
  • Removed : Language selection Option ( Waiting for WPML Certification )
  • Updated : String Translation : Jquery Library
  • New: Listicle & Review are now working on AMP.
  • New: Autoplay Option for Post Carousel (category pages and shortcodes)
  • New: Featured Image on Archives and Shortcodes are now clickable.

Version 1.0 ( July 26, 2016)

  • Initial Release