Must Read SEO Tips For any Website
Publishing your blogpost/content is only the start of your journey, the next step is to find readers for your post. There are a many ways to achieve this such as social media marketing, link building, or SEO. In this article I want to share some tips on how to optimize your website for search engine, especially Google as Search engine optimization is fast becoming a topic that cannot be disregarded any longer.
Why do we need to invest our time for SEO?
[df_blockquote ver=”2″ border_size=”4px” color=”#0F0F0F”]“You can’t expect to just write and have visitors come to you. That’s too passive” – Anita Campbell, Small Business Trends Founder and CEO.[/df_blockquote]
It is somewhat implied, that a website content should be human readable. But the rules of the web world require your contents to be legible to the robots as well. These are highly sophisticated programs that are sent by major search engines like Google, Yahoo and Bing to scan through your text. A finely search engine optimized website will appeal both to the audience and robots. Your page rank will show drastic improvements and readers will be able to locate your website easily. Moreover, this is also a roundabout way of getting significant number of visitors without spending heftily in promoting your brand.
WordPress site owners can heave a sigh of relief here, because this Content Management System comes inherently prepared to embrace the search engines. Yet, there are still pointers for you to take a note of while building your website or blog. Moreover, SEO is an ongoing practice. Even when you would think that you have just about finished perfecting it, there are comes newer updates for which you need to be prepared always.
Optimize Your Website with These SEO Tips
Shared below are some of the golden rules to be followed preferably by every WordPress site owner.
Use a Clean Coded Themes
Errors in the code may prevent a search engine to run through your site’s content successfully. Good coding practices ensure your site conforms to the standard set by such consortiums as W3C Organization . find our clean coded themes here.
Well Organized & Quality Content
Though this may sound implicit in many ways, but the quality of your content means a lot both to the search engines and human readers. Great contents will ensure your readers to stay longer in your site, which is also one of the deciding factor of your SEO Rank.
Titles, Links & Images
Alt and title in links and images help search engines to contextualize your content and increase it’s accessibility. By adding keywords to your links and images your content search engine friendliness will increase by itself.
Since April 21, 2015, Google Search has been expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. This aside, roughly one third of the surfers use their mobile devices to access the internet. It makes sense to capture their attention and have them go through your site’s content by using a mobile friendly design. This ensures a higher rank for your website. find our responsive themes here.
Good link backs from respectable websites make your website more optimized for the search engines. WordPress’ built in facilities like trackbacks, pingbacks and blogrolls help you to link with other people. This eventually increases your chances of getting worthy link backs. Some other tactics of generating favorable link backs are,
- Adding your site’s url to your signature on your social profiles, emails and forums.
- Submitting sites to various directories.
By typing your site’s url in the Google search box, you will be able to track the incoming links to it.
One Plugin That Will Help Your Site
Gone are the days when we add the robot.txt and meta tags manually from a file in your website. There are a lot of plugins nowadays that can help you to optimize your site for search engine. One of my favorite is Yoast Plugin.
To borrow their own words Yoast defines, “the art and science of website optimization.” Yoast is founded by Joost de Valk in 2010. The company researches, reviews and shares suggestions about search engine optimization. Most importantly, it develops plugins that help WordPress site owners create search engine receptive web presence. Their impressive list of customers includes such illustrious names as Facebook and eBay. Even a basic version of Yoast SEO plugin, which you can have installed in your WordPress site free of cost, shows you the SEO Tips such as:
- Performance by recognizing pages and posts with good, ok and poor SEO scores.
- Help optimize robots.txt easily from the dashboard itself.
- Maintain uniform permalink structure and breadcrumbs across the website.
- Lets you curate meta descriptions and social introductions for each static page and post.
- Calculates keyword density. Also, identifies the use of focus words or phrases in the content body, title and descriptions.
- Scan image alt tags and titles to check search engine worthiness.
- Seamlessly generate XML sitemaps useful for the search engines.
Apart from the basic version of this plugin, Yoast offers an array of premium plugins specific to WordPress helping the webmasters take the advantages of the latest technological developments. Some of these include,
Local SEO – Local SEO plugin helps your WordPress site to set up in a way that ranks higher in Google for the local community. This is particularly useful if your site deal with issues or topics relevant to the local communities, websites for various administrative bodies and small and medium sized businesses.
Video SEO – Video SEO plugin is a must have for every video blogger especially since Google decided to stop showing video snippets in their search results. When searched in Google, this one returns a thumbnail image of your video post.
News SEO – News SEO plugin optimizes your site for Google news section. This is a handy tool for every blogger, publisher and WordPress newscaster who has got something to do with the latest events taking place across the world. So if your blog talks passionately about Taylor Swift’s latest plaid top or Jennifer Anniston’s two piece white gown then this is the plugin for you to have.
Ecommerce SEO – As the name suggests, Ecommerce SEO plugin helps to fine tune your shopping site built on WordPress. It functions in conjunction with WooCommerce, a shopping cart plugin for WordPress, to help promote your products in a more meaningful and effective way.
All of these are available through Yoast Complete SEO package.
The reward of getting these SEO Tips right is enormous. All your hard work for creating good content will be in vain if it fails to reach the appropriate audience. Your website is a virtual shelter for you and the majority of time the only way anyone will find the right path to reach its doorstep is through the search engines. Nurture your website’s tryst to them and reap the benefits of search engine optimization. share your tips regarding SEO below !