When it comes to running an online store, security is the most concerned about. The risk of cyber attacks makes you work harder to earn your customers’ trust. That’s where SSL technology comes in as the website security tool. Now the question is whether it’s important to have SSL for eCommerce websites.
Should your eCommerce website have SSL? Let’s dig in to find the answer.
What Is SSL
SSL stands for Secure Socket Layer. It creates a layer of security and protection for data transmission from your browser to the website server. Without SSL, there’s a higher chance that attackers can interrupt the transmission process to steal the data.
It’s easy to tell if a website is SSL certified. The URL of the website begins with https:// instead of http://. There will also be a green lock icon in the address bar when you access the website. If you click the lock icon, you can view the details of the SSL certificate.
How SSL Works
To secure the information data, SSL works by encrypting the message from the user’s browser to the website server, as in making the message unreadable. When the message is encrypted, the attackers can’t steal the data. When reaching the right server, SSL will also verify if the message comes from the right sender. After that, SSL will decrypt the message so that the server can read the data in it.
To put it simply, SSL will make sure that only the server can read what users send to it and only the users that can read what the server sends back.
You can use SSL technology to protect any data transmitted from browser to server, whether it’s your search query or credit card information. Having SSL for eCommerce websites is a must so that customers’ transaction will be secured. However, SSL is not only for eCommerce websites. Social media website like Facebook and Twitter even use SSL to secure personal information of their users.
Benefits of SSL for eCommerce
- Protect Customer Data
Undoubtedly, the purpose of SSL is to protect sensitive information on your website. By implementing SSL, you’re a step ahead to protect your customer data. Even you have a third-party as the offsite payment gateway, your customers’ login information and their personal data for shipping still need to be protected.
- Increase Brand Trust
Your visitors will know that their information is private and protected. You have reduced one obstacle that prevents your customers to proceed their purchases. From fashion store to pet shop, you can show that your brand is trustworthy if the customers can feel the sense of safety.
- Boost SEO
Google has stated that they take safety and security of a website as a ranking factor. Moreover, when you implement SSL on your eCommerce website, you will gain another point for organic ranking boost.
- Secure Your Website
Having SSL can minimize the risk of getting hacked. Thus, the chance of your website alerted as a non-secure website will be decreased so that visitors won’t have any problem to visit your website.
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Where To Start
There are two types of SSL certificate; shared SSL and private SSL. Shared SSL is usually free as most of hosting companies include it as a package for your website. But for your web store, you should buy the private certificate instead of free shared SSL. It’s because shared SSL doesn’t let you use your own domain. For example, your URL will change as https://servername.yourhost.com/ instead of https://yourwebsite.com/. Certainly, the change of URL may raise a hesitation from your customers.
If you’re on a budget, don’t worry. You still have a chance to get free SSL certificate from Let’s Encrypt and ask your developer to implement it on your website. However, this free certificate is only good enough to protect your customers’ login information and other non-transactional data. If your eCommerce website handles credit card and other sensitive data directly, you must purchase the suitable certificate.
All websites, especially eCommerce, demands maximum protection and security. After all, labeled as ‘not secure’ doesn’t do any good to your eCommerce website. Having SSL on your eCommerce website becomes necessary to grow your business.