When it comes to eCommerce, lookbook has become the new tool to promote your products. Most of the time lookbook is identical to fashion products. But you totally can create digital lookbook to showcase many kinds of products in visually appealing style.
While in past magazine played a big role in product browsing, now it has been replaced by digital lookbook. People are no longer flip over the magazine to check the latest collections or a brand new product. They choose to browse products online. Hence, the magazine-pictorial transforms as a digital lookbook. You can see that many popular brands like Zara and Ikea have provided lookbook on their websites.
Main Benefits of Lookbook
By providing lookbook, eCommerce stores want to facilitate their customers in taking a good look at their products. When customers have seen the good things, they may be more persuaded to finally buy the items. In addition, it will drive revenue for the stores.
If you’re still not convinced whether you need to create lookbook or not, let’s take a look at the main benefits of it.
Inspire Customers How To Style The Product
While product page or product video gives more information or the reason why they need to buy, lookbook can show the customers the sense of using the product. The shoppers can imagine better on how to use the product well.
Emphasize Your Brand Personality
Through the lookbook image, you can communicate more about your brand personality. It’s beneficial to raise your brand awareness so that the customers can connect more with your brand. Build up your brand reputation is what you need to gain customers’ trust.
Additional Marketing Tool
Lookbook can present your product better than the product page. By inspiring customers on the best way to use your products, it can be your perfect marketing tool. It will be easier to promote lots of your latest collection simply by sharing the lookbook with your customers. Moreover, lookbook has a higher chance to be shared by the customers than the product itself.
Create Digital Lookbook For Your Products
Note that lookbook is different from a catalog. Lookbook should present the context use of your products and how it can look appealing to your customers.
Decide On The Concept Style
Most lookbooks are created based on the looks, occasion to use, and seasons. It is really helpful to concept lookbook you will create. For example, you can select your furniture goods that will be perfect to complete a modern interior. Also, remember to show the use of products realistically.
Include Important Elements
High-quality photos, information about products in use, and design that suits your brand are a must on your lookbook page. Make sure that the navigation is easy enough for the viewers and give a brief description of your lookbook. It’s also possible to include video in your lookbook so that it will be more engaging.
Easy To Shop Directly
You may immerse in creating a lookbook that impresses, but stay focus on the main purpose. Lookbook aims to facilitate the buying process of your customers, so lessen the process by inserting direct link to the product page. There are stylish options you can choose to link product page or product quickview in the lookbook:
Integrated Markers (Product Tagging)
This aspect is often forgotten when creating lookbook. As people browse on their mobiles as much as on their desktop, it’s important that your lookbook is looking good on any device.
Alternative: Instagram-based Lookbook
If you don’t think that you have much time and energy or even have many products to create digital lookbook, don’t worry. The alternative way you can do is creating the lookbook based on the Instagram feed. You can inspire people by using your customers’ photos or creating flat lay photos. Simply tag the products in use and your Instagram-based lookbook is ready to promote products in a different way.
Lookbook will deliver a rich visual experience to highlight your products. It’s also important that your lookbook is not only appealing but also gain more interest in buying your products.
Our WooCommerce WordPress theme Sobari provides the easiness in creating a visual representation of your products with stylish lookbook. Or when you choose to create Instagram-based lookbook instead, showcase it beautifully with Sobari.
Now it’s your turn to create visually stunning lookbook!