How to Boost Your Sales With Product Video

The use of product video is getting more popular for eCommerce. It is because product video helps to reassure the customer about the product even though they can’t check it physically. Many big eCommerce retails such as Amazon have been using product video to provide customers with as much information as possible about the products.

Furthermore, using product video as the eCommerce strategies it’s not only for the big retailers. In this article, you will learn how to boost your sales with product video in the right way.

Benefit of Using Product Videos

  • Increase conversion

Yes, obviously product video can drive more sales. According to Animoto, 96% of US consumers find videos helpful when making purchase decisions online and 73% of US adults are more likely to purchase after watching the product video. It means video can effectively persuade visitors to buy the product. Because when they understand the product clearly, they won’t hesitate to buy it right away.

  • Make product detail more captivating

Product video conveys the information to your customer better and more quickly. When they watch the video, your customers will be more engaged and have a better idea about the product. This way you can also captivate the customers even though they are lazy to read the details. Instead of only using text and images, it will be better to show the product in action.

  • Reduce return rate

As the video shows your product in real use, your customers can be more certain about their expectation. The common issue for shopping online is that people become disappointed when they receive their purchase. It is because the product doesn’t meet their expectation, and then they will return the product. With product video, you can prevent this issue and reduce the return rate.

  • Further improve of SEO

When you search something on Google, the search result will be a mix of the web list (which is the regular results), video, image, news, maps, and other mediums. If you create a video, there’s a chance that the video search result will include your video, which can be a good thing for SEO ranking of your eCommerce. In fact, according to Search Engine Land, videos show up 14% of the time in search results.

  • More shareable

A video will simplify your work to promote your eCommerce as it tends to get more shared and clicked than plain text. Moreover, you can increase the social sharing which is good for the SEO and social proof.  Dollar Shave Club is the example of how they can build their brand by creating product video that was viral.

Product Video You Can Create

You need to choose the right video for your products. Here are a few types of product video you can try to create:

  • Product demo, which shows the product in detail and from different angles. You can see this video on fashion eCommerce such as ASOS and Zappos.
  • How-to, which let viewers learn to use the product along with its function. You can see this video on various eCommerce such as Sephora and Tassimo.
  • Review, which let people watch customers’ opinion about the product. This video can build more authority and trust for your potential buyers. The Body Shop create review product videos that feature beauty bloggers who use and review the products.

Whatever type you choose, product video should answer these questions:

  • What are the key features of the product?
  • How can those key features solve the problems?
  • What questions that are frequently asked by the customers about the product (e.g. product variation)?
  • Is there any story that would make your product more appealing?

Start with a small budget before you invest a lot for product video. If you can’t do it by yourself, you can search for help on Fiverr for the low cost. And when you’re ready to invest more, you can get help from professional video marketing service.

Best Practice Tips

  • Determine how and where you want to use it: Is it going to be on the product page or will be a greeting video when people arrived at the homepage? If you’re using Upscale, you can easily assign product video on your website in the designated place.
  • Encourage people to view: Make sure that people can easily view it; accompany it with button and engaging thumbnail.
  • Keep it short and high quality: Keep it as short and informative as it can be. Also, make sure your video is high quality enough to show.
  • Optimized for SEO: Allow search engines to index video content on your pages by inputting the video metadata.
  • Optimized for mobile: Check if the product video can be properly viewed on the mobile version.

Using product videos on your eCommerce website will lead you to better conversions and take your business to the next level. Even a simple video showing the products in use can take away some of that hesitation from the buying process.

Have you tried implementing product video on your eCommerce website? What do you think of using product video? Don’t hesitate to share your experience in the comment section below!

Introducing : Upscale Theme for eCommerce Websites

Are you still wondering how you can build an eCommerce website by yourself? In this article, I will explain how you can easily build an eCommerce website based on WordPress and WooCommerce using our newly-released theme Upscale theme.

WooCommerce and Upscale Theme Overview

WooCommerce

When you try searching for an eCommerce platform, WooCommerce certainly will come up as it is the popular one. It actually is a WordPress plugin, meaning that the basic thing you need to do to build your store using WooCommerce is to get the self-hosting WordPress. WooCommerce offers you much cheaper cost with more flexibility to build your eCommerce, and it is mostly compatible with other WordPress plugins. If you have an existing web, you don’t need to worry to create a separate web for selling products. Furthermore, you can read the article here to know the reason why you should choose WooCommerce.

Upscale Theme

Moreover, Upscale is a premium WordPress theme designed for those who want to build an eCommerce website providing a great online shopping experience.  Upscale is created to fully support WooCommerce’s capability while keeping the design pleasant and modern in order to create the perfect buying atmosphere. With plenty options of customization and features in it, you have your own control and flexibility to customize the theme so that it can suit your brand. The present of Visual Composer and Revolution Slider in Upscale facilitate the easiness of building pages and creating a slider to enhance the display of your website.

The basic things you need in an eCommerce store, of course, have been covered. You can sell physical and digital products with WooCommerce, and it can be your own products or affiliate ones. You can also encourage your customers to rate and write a review for purchased products within the review section which will be helpful for the others to make their purchase decision. Sale tax, currency, payment method are easy to configure and eCommerce basic features such as quickview and wishlist are built-in in Upscale. And for comfortable customization, Upscale theme provides live preview which will be handy to set up the appearance of your store.

Leverage the Main Features

  • Lots of Layouts for Shop Page and Single Product

What’s not to love when you can have different layouts for each product page? Upscale lets you have 6 distinct appearances, both for the product page and shop page. 6 layout options for each clearly gives you more variations to be outstanding.

  • Header & Footer Builder

header builder

Pages are easily built in Upscale, so are header and footer! Simply drag and drop the header or footer elements to create the layout you want. To make it easier (as if it’s not already easy!), you can choose a preset layout for header and footer before you drag and drop the elements.

  • Product Tagging

product tagging
Despite creating a shop, you can create lookbook, blog, and portfolio on your eCommerce site. And the awesome thing is that you can link the contents on them to your products conveniently. It’s all possible using the product tagging feature in Upscale. When you upload an image, you can place tag buttons in it. The buttons will show the short information of the products, and guide the shoppers to the product pages when they click the product link.

  • Fast Checkout

direct checkout

Clear out all distractions when your customers don’t need them at all. Upscale theme can make the checkout process faster and simple by providing direct checkout button. So when they only need to buy a certain product, they can bypass the cart stage and directly go to the checkout page.

  • Product Video

 

The power of videos is still strong and we can see that many eCommerce stores take advantage of video. They feature videos on their product pages to show their product in motion. You can join them as you can add product video on the product page. When your customers click the play button, they can see your product in action and of course, help them to make their purchase decision.

  • Sticky Add To Cart

Upscale provides sticky add to cart button which is essential for the mobile version or if you have detailed product description. After reading the product detail thoroughly and decide to purchase the product, the customers don’t need to scroll back to the top of the page. They can click add to cart button anywhere and ready to check other products or go to the checkout process. Thus, you don’t need to insert CSS or modify any code to make this happen, you just only need to enable the sticky add to cart button and everything’s done.

  • Color Swatches and Product Gallery

Displaying only dropdown options for product variation becomes boring sometimes, right? But you don’t need to find an additional plugin when you want to display the variation options in swatches mode. You can set up the swatches right from the product setting when you add a product. The variation of the product can be color swatches or image swatches. If you have custom variation beside color such as pattern, you can upload your own images showing the pattern and it will be displayed the same as the color swatches. Once the shoppers click on the swatches, the displayed product gallery will change based on the variation.

Build with Upscale Theme

  • Getting Started: Install Upscale Theme and WooCommerce

After managing your domain name and web-hosting, what you need to do is installing Upscale from your WordPress dashboard. Navigate to Appearance > Themes, upload the Upscale zip file, then install and activate the theme. Upscale has included WooCommerce plugin, so you only need to install and activate the required plugins after installing the theme.

Don’t forget to activate your Envato Toolkit so you can receive theme update directly on your WordPress dashboard.

  • Copying The Look: Install Demo Layout

You don’t need to create your store from scratch because Upscale has one-click demo installation. Choose one of the demos in Upscale then with a click, you will have a beautiful layout on your store. If needed, you can do few customization such as changing the color elements.

  • Organizing Store: Add Products

The next step is adding your collection on the web! After setting up the appearance, you can upload the products you sell. From your WordPress dashboard, go to Products > Add Product. There you can add product images, product details, and even customize the page layout within the Dahz setting. If the product has various options, don’t forget to set the product type as variable product so you can create color/image swatches later.

  • Enhancing The Display: Maximize Theme Functionality and Shortcodes

Now that you’re almost ready to open your store, you can take advantage of Upscale’s features. For instance, you can create newsletter pop-up for signup form, setup megamenu, and create lookbook. The shortcodes in Upscale can also help you to improve the appearance of your page. Product tagging, product carousel, and video banner are the example elements you can add to the post or page content of your website using Dahz shortcodes.

Users can refer to the Upscale’s online documentation as the guidance to leverage the theme’s capability.

Wrapping Up

Upscale is suitable if you want the simplicity and flexibility to build an eCommerce website. Thus, it shows that you can create an amazing web store and deliver a great shopping experience even though you don’t know a thing about coding or building a website before. Hopefully, you can create whatever store you have in mind with it.

Do you use Upscale theme to set up your eCommerce website? What feature do you like the most from the theme? Let me know your experience of creating eCommerce website with Upscale in the comment section below.

 

10 Super Actionable Tips for Engaging eCommerce Website

Creating eCommerce website in this digital era is a no brainer, but gaining customers is. As many people can have their own eCommerce store easily, the competition isn’t simply about selling your product. It’s also about how you differentiate your store in delivering shopping experience. Customer experience becomes the important element to survive in the battle and get people to make a purchase. Means, you have to build engaging eCommerce websites.

The following tips can help you to make engaging eCommerce websites so that you can increase the customer experience and turn your visitors into real customers.

” Engaging eCommerce Websites means better SEO ” – Dahz

First impression matters

for engaging ecommerce websitesFirst impression has a huge role to keep visitors stay when they land on your website. Make your homepage as an appealing attraction with ease of use. Choose the best layout that immediately represents your brand identity. Refreshing the homepage design regularly may help to increase the conversion, especially on holiday seasons. The attention span you get is only 8 seconds, so you better make the best out of it.

User-friendly navigation

for engaging ecommerce websites

Don’t make people questioning themselves where they should start browsing on your website. Provide simple navigation to easier their way in finding their need. If you have many items to sell, dividing them into categories clearly. Clear call-to-action (CTA) button such as Add to Cart button, search bar, and shopping cart should be present anytime. If possible, let the visitors modify the navigation while they are searching for products. Having recently viewed feature will also be great to simplify the browsing.

Use high-quality photo

for engaging ecommerce websites

Excellent product photo is a must for your eCommerce store. It’s what visitors see at first from your product details. Make sure your visitors get the clearest photos of your product from multiple angles and different variations (size, color, material). It will assure your potential customers about their expectation of the product. To make the product more stand out, match the photos with useful product copy and zooming feature.

Product videos

for engaging ecommerce websites

Many people still have hesitation on shopping online because they want to feel or touch the product before buying it. Product videos are a great alternative to lower the uncertainty. Showing your product on a video surely give much more details on how the product looks like for real. Just see what ASOS have done on their product page.

Customer Reviews

for engaging ecommerce websites

Another way to gain more trust for your product is product reviews by the customers. Reviews with personal stories and real experience of using the products will be more trusted than the product copy itself. It gives more insights about the product from the same perspective of the potential customers.

Social Media Sharing

Social media network is the suitable place to gain more popularity for your brand. Give your visitors the ability to share your product on their accounts directly from the site. Note that the placement of social sharing button should not distract the conversion goal.

Craft an interesting blog

for engaging ecommerce websites

It’s great to give beneficial information related to the products. Develop a blog section on your website that is filled with high-quality contents, such as articles on how to use your product or reviews that compare similar products. It can also optimize the SEO strategy of your site. For fashion eCommerce, creating a lookbook will be as helpful as a blog to show your customers how to wear products stylishly.

Easy checkout

for engaging ecommerce websites

Complicated process of checkout absolutely will raise the abandonment cart. Implement easy checkout for your customers’ convenience instead. Simplify the steps to checkout, provide guest accounts, and provide a number of payment options. Don’t forget to show the return policy and delivery information.

Secure shopping experience

When creating eCommerce store, it’s important to make a secure website. The basic is using a secure platform like WooCommerce to decrease the chance of getting hacked. For ensuring your potential customers, get an SSL certification. It establishes a secure link between your server and their browser, usually displayed as a green lock symbol with https:// in the URL. Flaunt it on your website that your site is trustworthy.

Run a promotion

for engaging ecommerce websites
Who doesn’t love a discount? Show your offer in a place where visitors will definitely see it. The promotion like holiday sale season or free shipping is another factor that influences the purchase decision. Or you may try to give a coupon code that can be used on the checkout.

Go mobile

mobile responsive for engaging ecommerce websites

Last but not least, giving the same great shopping experience from the desktop in mobile or tablet version is the basic of engaging your potential customers. Responsive design isn’t an additional anymore, it’s an essential now. Even 57% of users won’t recommend a business with a poorly designed mobile site.

” Engaging eCommerce Websites means more sales ” – Dahz

There are still more methods you can do to build engaging eCommerce websites. As the great customer experience is achieved, your customers may become the returning customers. And of course, it will improve your online sales.

What do you think is the most important on delivering customer experience? Let me know your opinion in the comment.

 

4 Tips for Creating eCommerce Product Image That Sells

Product images are one of the essential parts of an eCommerce website. It is the important element that provides further information about the product and makes your eCommerce more trusted. Therefore, displaying high-quality product image is a must for your eCommerce website. If it’s in your budget, you can have it done by hiring the pro. But it’s also possible for you to take the matters from the production until optimization.

Produce High-Quality Product Image

  • Choose right camera and lighting

To produce a good image, then you need a basic equipment. Search for the best camera and lighting equipment you can afford. If you think your smartphone camera is capable for this job, then go for it. For the lighting, try to get natural lighting as much as possible and avoid to use flash. You can enhance the images later through editing.

  • Use white background

You can never go wrong with white. White background is effective to draw attention to the product and give a clean and professional look. Use white backdrop when taking photos to simplify your work in editing after. Of course, you can use background other than plain white, just remember that the background you choose should emphasize the product.

  • Show zoom details

Make sure you take the photo in high resolution that carries enough the details of the product. It’s important to let shoppers zoom in the images to get a further impression of the product. Besides, there’s no point in optimizing low-quality images later.

  • Provide alternative views and angles

As the shoppers can’t see and touch the product directly, it is the basic to provide visualization. Show the product in multiple angles. Mostly the main images to display is the front view of the product, then include the angle from above, below, behind, the side. If the product has any unique features, textures, or patterns, provide the close-up shot of it too. Also show the images of your product in use.

If you have the product in different colors, then show it as the product images. This way shoppers can have the idea how the product looks in different colors rather than only assuming from the color swatches, or worst, from the color list.

  • Be consistent

Create consistent product image to ensure that they all will look good together. The consistency will create a smooth, clean-looking browsing experience when viewed from the shop page. The key is to take photos of your products in the same style, whether from the same angles, background, or effect.

Use the Right Format and Dimensions

There are three main formats of the image file used on the web, which are JPEG/JPG, PNG, and GIF.

  • JPEG – also known as JPG, is the most used format for the image on the web. It is also the popular format for product images. You can use JPEG format to get smaller file size without compromising image quality.
  • PNG – typically has larger file size than the JPEG format. This format is great for maintaining image quality. You can also have a transparent background for the image.
  • GIF – has the smaller file size than JPEG and PNG format. It lets you create simple animation from moving images.

Basically, the majority of image file format used are JPEG and PNG, while GIF is used when you need to create animated image. You can check the cheat sheet of image file format from HubSpot for more explanation.

Next, you need to adjust the image size to suit your page layout. Find out the maximum pixel dimensions you need and make it supporting retina display. For example, if the image aspect ratio on the product page is 2:3, then the product image should be cropped into the same ratio if it’s not the same yet. If the maximum dimensions you need is 600 x 900 px, then you should make it 1200 x 1800 px for retina display support.

Optimize For Load Time

Large file of image size will slow down the loading time of your website. Slow website then will lead you to unhappy shoppers and you will lose conversion. Avoid this issue by reducing file size. If you edit the images in Photoshop, you can use ‘Save For Web’ tool, but if you don’t, you can use other compression tools. There are many options to choose out there, but my choice goes to JPEGmini for web-based tools and EWWW Image Optimizer or TinyPNG for the plugins. If you decide to use the JPEG format, check your images again after compression to ensure if they are still crisp.

Optimize For SEO

  • Descriptive file name

Don’t be lazy to rename your product image file. Give it a descriptive, keyword-rich file name that helps the search engines to classify and index your images. For instance, when someone searches for the blue sweater which you sell, he/she won’t search for ‘DCIM000589’ (the original file name), but they will use the keyword ‘blue sweater’. It will be helpful if you rename the file as ‘yourbrand-blue-sweater’.

  • Alt text

When uploading the product image, don’t abandon the alt text. Alt text is the text alternative when a browser fails to render the image. Fill in the descriptive keyword and make it relevant to the image and image file name. You can try ‘front view of blue sweater from your brand’. Keep it simple and don’t overdo it.

 

Having great product image is necessary for your brand because no shoppers would like to see bad product photo or even no photo at all. Display it along with the informative text and stunning page layout for better product presentation and generating more conversions.

What about the product images of your eCommerce website? Did you follow the best practices? Tell us your experience in the comment below 🙂

6 Best Practices To Follow In Writing Product Description

Product description on your eCommerce website should create a good first impression. It becomes the salesperson for potential customers when they take a look at your product. Most eCommerce sites don’t really concern in writing product description. Whereas, product description is one of the essential parts of the eCommerce success. If you make the right copy, your product description can compel people to hit that ‘Add to Cart’ or ‘Buy Now’ button.

Make It Descriptive and Educative

It’s the basic but still neglected by many. The description should at least inform what your potential buyers mostly want to know. It should help your customer to feel, taste, smell, and see the product. For instance, if you sell a perfume, you need to describe the smell of it with the sensory words to help the customers imagine the scent. Think about the product description you like when shopping online.

Moreover, you can use the 5W+1H method to help you in writing the description.

  • What is the product exactly? What are the basic details of the product?
  • Who is this product for? Does someone with specific interest need it?
  • Where will the customer use the product? Is there a special place to use it?
  • When will the customer use the product? Is it a seasonal item?
  • Why the customer need the product? Why is it better than the others?
  • How does the product work? Can it solve the problem?

Highlight the Benefits

The truth is people don’t buy a product, but the experience in it. Learn the benefits you can get from each feature then use it on the copy. Let them know straightly why they need to buy your product and how it will make their lives better. You can also tell a story focusing on the benefits to reel the potential buyers in.

Easy to Scan, Easy to Read

As much as you want to explain clearly, don’t ever make the description that’s too long. Unless your customer needs a long copy, keep it short and simple. List the features and benefits in the bullet point format to make it more effective. Take a look at the format such as the font size and don’t forget to check if it looks good on the page layout.

Speak Like Your Ideal Customers

Using the right tone in writing product description is a great way to engage your ideal customers. Think of who will use your product and what tone they use. The tone you choose for selling baby product and selling women clothing obviously will be different. Furthermore, you can borrow the language your customers use when they write a review.

Avoid Passive Voice

Speak to your potential buyer directly is better and easier to understand. In fact, using verbs can make the copy more compelling than the adjective. It can also get to the point quickly and more straightforward to persuade the customer. You don’t need to make things complicated by using passive voice.

Proofread After Writing Product Description

A small mistake on the product description can affect your brand as unorganized and careless, which is the conversion killer. Make sure to proofread the writing before you put it online. Check the spelling, grammar, and if there’s any missing detail of the product. Put yourself as the customer then see if they can read it pleasantly and find the information they need.

 

Writing product description should not only focus on making sales, but it should focus on your target customers. The copy should give what they need, both the benefit and the experience they will get. It might take you some time to write a good one, but it will be worth it for the conversion rates.

How do you write product description on your eCommerce site? Do you have any tips in writing an effective copy? Share it on the comment 🙂

Why You Should Use SKU for Managing Products

When creating an eCommerce website, some people don’t bother to assign SKU (Stock Keeping Unit) to their product. Whereas, it’s essentials to use SKU even though you’re running a small eCommerce. It simplifies your work in managing products.

SKU, or also referred as product code, is an alphanumeric code used to identify a product. The SKU is unique for each product and used for internal tracking purpose only so that if the same product is sold by different sellers, the SKU can be different too. Furthermore, SKU is usually used to refer products in the inventory list, order form, invoice, etc.

Why You Should Use SKU

  • Differentiate Product

Surely it’s the basic of SKU benefit. SKU helps you to identify your product easily. For example, you can easily identify what type, color, and model based on the SKU. This way you can avoid shipping the wrong product to the customers. Moreover, identifying related items for the upselling or cross-selling purpose is easier.

  • Managing Inventory

SKU helps you to be faster in managing product inventory. It gives more accuracy of maintaining product stocks; how many are available, or which product is out of the stock.

  • Sales Tracking Value

As you can easily maintain the inventory, you can easily track the profit too. You can analyze which product is sold more or what color your customers mostly like. Thus, you can determine which variation of products you should improve or discontinue.

  • More Professional

Having SKU becomes the standard in selling products. It is even required for multi-channel selling. When you want to sell your products in other stores, you may need to input the SKUs too. For instance, if you want to sell on Amazon, you’re required to assign SKUs for your products. It is because SKU is used to access all product information quickly.

How to Create SKU

There is no exact rule in creating SKUs. You can combine letters and numbers based on the product itself. You can assign the important characteristics of the product such as brand, product category, color, or even size. The order of the code should follow the natural hierarchy of the product. But the format of SKU is still up to you.

For example, you want to create SKU for shoes from Dahz 2017 series. You can make it as DHSH178WH. DH is the code for the brand, SH is the type of product, 17 is the code for the series of product, 8 for the size, and WH for the color. You can generate the information from the SKU that the product is Dahz Shoes from the 2017 series, the size is 8 and the color is white.

In WooCommerce, you can input SKU directly when you add a product within the Product Data. There you can input the SKU, manage the number of stock quantity and stock status. In Upscale, you can feature products to display simply by inputting the SKUs of the products. You can feature the new arrivals or highlight the discounted products easily.

Tips on Creating SKU

  • Use consistent format.
  • Keep it short and simple to be easily understood; better keep it as 8-12 characters.
  • Don’t use special characters; if you must, only use dashes (-) or underscores (_).
  • Avoid using letter O, I, or L that can be confused with numbers.
  • Don’t use zero at the beginning, use letters instead.

 

SKU certainly helps you to ensure the accuracy and efficiency in managing orders and product inventory. When your eCommerce becomes bigger with much more products added, surely you don’t have to start from scratch to use SKU for managing inventory.

What is the SKU format you decide to use? Do you find your work easier with SKU? Leave your thought in the comment below.

Why Choose Woocommerce For Your New eCommerce Website?

If you decide to open this article, there’s a high chance that you want to build your own online store, but still unsure of the platform to choose. It’s reasonable because there are many options of the eCommerce builder platforms. One that’s worth to consider is WordPress. Even though it’s originally a blogging platform, WordPress has shown its power to create an online store through WooCommerce, Why choose WooCommerce though? WooCommerce comes up as the most popular eCommerce platform. The high use of it proves many people have acknowledged the capability of WordPress for eCommerce purpose. Maybe you’re going to be the part of them too.

Let’s see  our reasons on why choose WooCommerce from any other options.

Much Cheaper

WordPress is well known as the most popular CMS that is completely free to use. It means you don’t have to pay anything to get it as well as the WooCommerce as a free plugin. You only have to pay for the web hosting service and domain name. of course premium plugin and premium theme can increase your budget but this is completely optional and still going to be much cheaper than hiring professional.

Easy to Install, Easy to Use

Using WordPress will reduce the number of people you need to build your website. The installation is covered by hosting company that offer you One-click WordPress Installer.
If you use premium themes or even a good free one you wont need to hire designer. also it usually comes with support and documentation so you will always get a direction on how to do things.

Tons of Compatibility Themes and Plugins

You don’t have to worry about finding the right layout or plugin for a particular feature on your website. You can find a lot of free and premium plugins for many features you need. For the appearance, you can use a free theme on your website. If you need more capabilities, then you should get a premium one. You may seek a premium theme in ThemeForest.  The marketplace provides high-quality premium themes for a one-time purchase (we also market our themes there).  It’s going to be a lot cheaper than hiring developers and designers.

More Flexibility

Once you get WordPress running, you have full control of your website and its content. It comes with easy customization. means you can personalize your website whatever you want and implement any features you need. For a more demanding customization, premium themes will help you with more features and options.

SEO-Friendly Content Platform

As the original blogging platform, WordPress can benefit your content in SEO. By creating a promotional blog on your eCommerce website. You are not only providing informative content for your customers about your product, your blog content can also give a higher rank for your website in the search engine result page.

Multilingual Support

WordPress allows you to translate your site. To date it can be translated to 164 languages. You can also create a multilingual website to reach more customers around the world. Our favourite plugins for this is WPML where not only they support multilingual but also multi-currency.

Multiple Payment Method Capability

Most eCommerce platforms only provide limited options of payment gateway. Or you have to get their advanced plan to unlock the feature. WordPress, however, supports a wide range of trusted payment gateways you can apply on your website. Facilitating many payment methods surely will increase your online sales.

So, Why Choose Woocommerce ?

The versatility of WordPress certainly can handle eCommerce. One of the evidence is the acquisition of WooCoomerce by Automattic. With their goals to let you create your own online shop in WordPress as easy as possible. You can be relaxed to know that the development of eCommerce in WordPress is far from done. We may see more great features in the future!

So what do you think about our reasons on why choose WooCommerce ? And what do you consider the most in choosing an eCommerce platform? Let me know your thought in the comment.

A Short Guide to Google Maps API Key

Due  to the recent changes in google policy, now new domains will need to provide Google Maps API before you can embed Google Map in your site. To help our beloved users adding the API to their domains, we developed a new feature that allow you to simply copy and paste the API key to the theme’s setting.  However, you need to create Google Maps API key first to be able to use this feature. So this guide will show you how to get the API key and also use it in your site. without further ado, lets get started:

Continue reading “A Short Guide to Google Maps API Key”

4 Reasons Why You Need to Create A Vlog

Have you tried out video blogging? The blogging alternative known as vlog transforms content-sharing media from writing into a video and it already becomes a trend in recent years. If you feel bored on writing your thoughts, then making a vlog might a fresh format both for you and your readers. Moreover, it can also add the fun combining your text post with a video.

The questions “do I have to vlog?” or “isn’t it enough to share my ideas in a written post?” now arises. Then my friend, let me tell you a few things about vlog before you decide.

  • Diversify contents

Let’s face it. Some topics are easier to discuss in a writing form, but others are more understandable if you present them with audiovisual. Which one will you choose for a DIY tutorial, a written post or a video? I, personally, prefer to watch a video as I can see the process in more details. There’s no rule that you have to share your ideas only in one format, so you can decide freely in what format a topic you want to talk should be presented. You may also collaborate your text with a video to make your post more attractive. If you need an example, take a look on Zoella‘s blog.

  • Wider your audiences

It’s not unusual to know that few friends of yours are don’t like to read. They’re not wrong, though, because the way people absorbing information are varied. You may like to read newspapers, but your brother likes to watch the news as he is likely an audio-visual learner. Making a vlog allows you to reach more audiences who are like your brother. You can do vlogging by making a channel on a video platform such as YouTube, which let you attract a larger audience there and gain more traffic to your blog when you put the link in the description. Don’t forget to embed the video link on your WordPress blog to keep engage with your blog readers and organize all of your videos into a playlist which makes it easier for them to find. If possible, add subtitle or the narration of your speaking in the video to help the audiences who don’t speak the same language. This way, vlog helps you to connect with your audiences better.

  • Improve useful skills

It’s a different challenge to get your audiences’ interest in a video. It requires other skills to do such as storytelling skill. You may improve the storytelling skill you have when you do the writing, along with communication skill, both in verbal and non-verbal. And with vlog, you have to capture your audiences’ attention by telling a story in the most engaging and fun way. Mostly people love to entertain themselves by watching a video, so with vlog, you also increase your skill to entertain them in your own way. Moreover, making a vlog make you learn of editing video which could be your new skill.

  • Another way to affiliate

We all know that vlog can also be a tool for affiliate marketing. For instance, if you’re a beauty blogger, you can make a vlog to review a new beauty product or it is famous as ‘beauty haul’. You can give more information about the item such as see how it is applied and how it turned out through the video, then complete it with the affiliate link where you made a purchase for the product. Advertising and sponsored post can also be done in a vlog!

 

Creating vlog shouldn’t be a difficult task and don’t think about the gears too much, as you can start making it with your phone camera in a daylight. But the important thing is the impact of your content.  Think about which type of content that delivers your message successfully, the go for it. If you decide to make a vlog, make sure that you make it because you want to and don’t give up easily.

Have fun with vlogging!