Today’s access to the internet put more pressure on the competition in legal services. Having a website become mandatory to provide a source of your business information for potential clients. A website is not just an existence in digital media. It is your tool to find more clients, so you need to make it stand out from the crowd. A poorly executed website will make your online presence unprofessional and it can cost you to lose a client.
There are key components that should be present and done properly to build a top law firm website. Let’s check the list to see if your law firm website has incorporated those components.
This is the primary aspect you should always remember even before creating your website. Your website represents your business quality. Your potential clients will check your website first to gain information about your services and have the first impression of your business. An outdated site or amateur design undoubtedly will fail to demonstrate your expertise because it shows that you don’t care enough to put much effort on your own website.
Areas of Practice
Your website should inform what type of law that your firm practices. Establish trust by describing each department of your services clearly. Explain what each practice area cover, what it can do, and give case studies. Clients will be easier to locate the right attorney as they understand the specific area of law covering their need.
To build a top law firm website means you need to prove the credibility of your business aspects, including your attorneys. Introduce each of attorney using professional photos, display their work samples, and demonstrate skills or achievement acquired. In addition, you can display staff members that are on the attorney’s team list. By having this section you can ensure your clients that you have viable options of legal experts.
Provide complete communication channels for your clients and make them highly visible on the website. Office address, telephone number, and email address should be easy to find. It’s even better if the number is clickable to make direct call or message when clients access the website on mobile. You can also add live chat service and contact form for sending inquiries directly within the website.
Legal disclaimer, in this case a legal notice or attorney advertising, should be present on your website. You can also other legal information such as copyright notice, business entity, and authorization. It is commonly displayed in the footer, as you want the client to find and read it easily. Afterall, you are creating a law firm website, so the presence of the legal condition is expected.
Some firms don’t bother to include clients’ testimonial because they are afraid it will look fake. As a matter of fact, if you implement this old method correctly, it will help you to convert more leads on the website. Ask a client who was pleased with your work and they will help you to create a good testimonial. Don’t ever create a fake one, only get it from your real clients. You can create a video for the alternative of written testimonials and display it noticeably.
Quick & Responsive
All contents of the website you have put your effort of will be useless if clients can’t connect to your website properly. Quick load time is a must-have component to build a top law firm website. Moreover, your website should be mobile-friendly in order to automatically adjust the display to the type of device accessing it.
After you have set up all of the components on your website, you need to analyze the performance of your website; to see if you’re doing it right or wrong. Perform a website analytics like Google Analytics and pay attention to the data it serves. You can see the report of overall performance, where the people visiting your website come from, and which page is the most viewed. It might be helpful to evaluate and optimize the website experience.
There are other components that should build your website like content management system, schema markup, and blog, but these 8 are the basic key to guide you in creating a top law firm website. And if you select the popular CMS WordPress as your website platform, Diacara can be the suitable choice to build your top law firm website on a budget. It has modern design, pre-defined demo, and custom page templates to help you create a website that stands out faster.
How well do your website implement the key components? Have you got all of them to build a top law firm website? Share your thought in the comment section.